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Back to News FeedMediaIndia-USA Trade Outlook: Media, Services and the Road to $9.3 billion
CountryS39 · Media & EntertainmentFreeSummary

India-USA Trade Outlook: Media, Services and the Road to $9.3 billion

A market of rising consumer spending and shifting supplier preferences, USA is becoming a priority destination for Indian firms in Media.

MI
Meera IyerVERIFIED
Senior Trade Correspondent, IGEN News
7 Oct 2026, 07:17 IST6 min read5.4K views

Updated 9 Oct 2026, 12:37 IST

Media & Entertainment: illustrative image for "India-USA Trade Outlook: Media, Services and the Road to $9.3 billion"
Global cities and diplomacy: illustrative image for Media coverage. Photo: Unsplash.
264
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Bilateral trade between India and USA reached $9.3 billion in the last twelve months, an increase of 9.6% over the prior period, according to commerce ministry data. India's exports accounted for roughly 26.2% of the total, with Media, engineering goods and processed foods the leading categories.

On the demand side, consumer spending in USA is rising and import patterns are shifting. Retailers there are broadening their supplier base for categories where Indian firms are competitive, including textiles, home goods and pharmaceuticals, and some have opened sourcing offices in India.

Key takeaways

  • Non-tariff barriers, especially testing queues and labelling, are the main exporter complaint.
  • Services provisions, including professional mobility, remain under negotiation.
  • Draft schedule would phase duties to zero over seven years on about 26.2% of tariff lines.
  • Bilateral trade with USA reached $9.3 billion, up 9.6% year on year.
  • An early-harvest package could be signed within the fiscal year.

Trade at a glance

Negotiators from both sides concluded a further round of talks this month, covering tariff schedules, rules of origin and mutual recognition of standards. Officials described the discussions as constructive and said text on goods trade is about 70 percent settled, with services and investment provisions still under discussion.

Looking ahead, officials anticipate that an early-harvest package could be signed within the fiscal year, with full implementation to follow. If concluded, analysts estimate the agreement could lift bilateral trade by 9.6% annually and add $433 million to Indian exports in the first two years.

By the numbers

Bilateral trade
$15.6B
+9%
bilateral trade, 12 months
YoY growth
6.9%
YoY
growth in two-way trade
FDI stock
$3.2B
cumulative
FDI stock from partner
Avg. tariff today
8.7%
avg duty
on India's key lines today

USA is also a growing investor in India. Cumulative foreign direct investment from USA stands at $9.3 billion, concentrated in manufacturing, logistics and renewable energy. Several large announcements are in the pipeline, and a bilateral investment forum in Nhava Sheva next quarter is expected to draw 2,188 delegates.

“A level playing field is all most Indian exporters ask for in USA.”

Aisha Al Mansoori, Director, Corridor Strategy

Negotiations and tariff outlook

For Indian exporters, the central prize is tariff reduction. Duties on Media products entering USA currently average 5.5%, and the draft schedule would phase these to zero over seven years on roughly 26.2% of tariff lines. Sensitive items, including some agricultural and dairy products, remain subject to quota-based arrangements.

India-USA bilateral trade$ billion
India-USA bilateral tradeIndia-USA bilateral trade: from 20.5 $ billion in Q1 FY26 to 26.4 $ billion in Q2 FY27; high 26.4 in Q2 FY27, low 20.5 in Q1 FY26.06.613.219.826.420.5Q1 FY2621.6Q2 FY2623.2Q3 FY2623.9Q4 FY2624.6Q1 FY2726.4Q2 FY27

Source: IGEN Intelligence analysis of un comtrade data. Illustrative mock data.

Business sentiment is positive but cautious. A survey of 2,188 Indian exporters found that 26.2% expect to increase shipments to USA within a year, while a third said they would need support on compliance and finance to do so. Chambers of commerce are organising training workshops.

Leading categories in India-USA trade
CategoryTrade valueYoYShare of total
Media$6B+7.8%14.7%
Engineering goods$4.7B+3%13.9%
Processed foods$5.3B+20.2%16.2%
Textiles & apparel$2.3B+14.1%23.5%
Pharmaceuticals$2.1B-3.1%22.3%
Source: Reserve Bank of India; IGEN estimates. Figures are illustrative mock data.

Investment, demand and barriers

Non-tariff barriers remain the most frequent complaint. Exporters cite inconsistent labelling rules, long testing queues and divergent sanitary requirements. A joint working group has been tasked with creating a single-window process to cut approval times from an average of 90 days to about 30.

Timeline of key events

  1. 13 Sep 2026
    Talks launched

    Negotiators set scope covering goods, services and investment.

  2. 19 Sep 2026
    Goods text settled

    About 70 percent of the goods chapter agreed.

  3. 25 Sep 2026
    Single-window group formed

    Joint working group begins work on non-tariff barriers.

  4. 1 Oct 2026
    Investment forum

    Bilateral forum in Nhava Sheva-hosted delegation week.

  5. 7 Oct 2026
    Early-harvest target

    Signing targeted within the fiscal year.

Services trade is the other major prong. Indian information-technology and professional-services firms already earn $433 million annually from clients in USA, and negotiators are working on provisions covering short-term professional mobility and recognition of qualifications, a long-standing ask from the industry.

Expert commentary

“Tariff cuts are the headline. The single window is what actually changes an exporter's year.”

FS
Dr. Farah Siddiqui
Economist, Trade & Development, Centre for Trade Studies

“For Media, the margin of safety is in diversification: two markets, two gateways and two sources of finance.”

AA
Aisha Al Mansoori
Director, Corridor Strategy, Gulf Trade Council

“In my conversations with procurement heads, reliability is mentioned three times for every mention of price.”

HS
Harpreet Sandhu
Chief Economist, Northbridge Capital

What to expect next

Competition for USA's market is intense. Exporters from Indonesia and several Southeast Asian economies enjoy preferential access under existing agreements, which has eroded India's price competitiveness by as much as 5.5% in some tariff lines. The new agreement would level that field.

What it means for you

Exporters

Map tariff lines to the draft schedule now and start certification for labelling and testing requirements in USA.

Importers

Expect more supplier choice in textiles, home goods and pharmaceuticals; qualify new Indian suppliers early.

Investors

Watch announcements around the investment forum; logistics, renewables and manufacturing are priority areas.

Professionals

Mobility and qualification-recognition provisions may open short-term assignment routes in USA.

Companies and leaders in this story

Asian Paints Maruti Suzuki Larsen & Toubro Sun Pharma Nikhil Kamath Rohini Sethi

Frequently asked questions

If the early-harvest package is signed this fiscal year, phased reductions begin soon after; full schedules run seven years.

Sources

  1. UN Comtrade: Bilateral trade flows by HS code
  2. Reserve Bank of India: Exchange-rate and trade-credit bulletins
  3. Ministry-level press releases: Scheme guidelines and cabinet decisions
  4. Company filings and earnings calls: Disclosures on order books and capex

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#Media#Country#BilateralTrade#Tariffs#FTA#USA
MI
Written by

Meera Iyer

Senior Trade Correspondent, IGEN News

Covers bilateral trade corridors, customs reform and export finance. Previously a commodities desk reporter in Mumbai.

Source & Editorial Attribution

Ministry of Information & Broadcasting · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Media and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
S
Smita Verma
38m ago

Useful numbers. Would love to see the same breakdown for smaller units, since they carry most of the compliance burden.

D
Deepa Nair
2h ago

Any word on how this plays out for services exporters? Would be a good follow-up.

T
Tanvi Joshi
5h ago

Good to see concrete figures instead of generalities. The table on destination markets is especially helpful.

In this article
  1. 1. Trade at a glance
  2. 2. Negotiations and tariff outlook
  3. 3. Investment, demand and barriers
  4. 4. What to expect next
  5. 5. Discussion (3)

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  3. 03Mahindra Group Commits $4.7 billion to Film Making Expansion as Global Customers Seek a Second Source
  4. 04Retail Exports to Saudi Arabia Jump 17.7% as Buyers Diversify Away From Single-Source Supply
  5. 05India-Australia Corridor: AI Shipments Hit $5.9 billion in Q1 FY28
Topic
S39 · Media & Entertainment

Ministry of Information & Broadcasting

USAIndonesia

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Back to News FeedMediaIndia-USA Trade Outlook: Media, Services and the Road to $9.3 billion
CountryS39 · Media & EntertainmentFreeSummary

India-USA Trade Outlook: Media, Services and the Road to $9.3 billion

A market of rising consumer spending and shifting supplier preferences, USA is becoming a priority destination for Indian firms in Media.

MI
Meera IyerVERIFIED
Senior Trade Correspondent, IGEN News
7 Oct 2026, 07:17 IST6 min read5.4K views

Updated 9 Oct 2026, 12:37 IST

Media & Entertainment: illustrative image for "India-USA Trade Outlook: Media, Services and the Road to $9.3 billion"
Global cities and diplomacy: illustrative image for Media coverage. Photo: Unsplash.
264
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Bilateral trade between India and USA reached $9.3 billion in the last twelve months, an increase of 9.6% over the prior period, according to commerce ministry data. India's exports accounted for roughly 26.2% of the total, with Media, engineering goods and processed foods the leading categories.

On the demand side, consumer spending in USA is rising and import patterns are shifting. Retailers there are broadening their supplier base for categories where Indian firms are competitive, including textiles, home goods and pharmaceuticals, and some have opened sourcing offices in India.

Key takeaways

  • Non-tariff barriers, especially testing queues and labelling, are the main exporter complaint.
  • Services provisions, including professional mobility, remain under negotiation.
  • Draft schedule would phase duties to zero over seven years on about 26.2% of tariff lines.
  • Bilateral trade with USA reached $9.3 billion, up 9.6% year on year.
  • An early-harvest package could be signed within the fiscal year.

Trade at a glance

Negotiators from both sides concluded a further round of talks this month, covering tariff schedules, rules of origin and mutual recognition of standards. Officials described the discussions as constructive and said text on goods trade is about 70 percent settled, with services and investment provisions still under discussion.

Looking ahead, officials anticipate that an early-harvest package could be signed within the fiscal year, with full implementation to follow. If concluded, analysts estimate the agreement could lift bilateral trade by 9.6% annually and add $433 million to Indian exports in the first two years.

By the numbers

Bilateral trade
$15.6B
+9%
bilateral trade, 12 months
YoY growth
6.9%
YoY
growth in two-way trade
FDI stock
$3.2B
cumulative
FDI stock from partner
Avg. tariff today
8.7%
avg duty
on India's key lines today

USA is also a growing investor in India. Cumulative foreign direct investment from USA stands at $9.3 billion, concentrated in manufacturing, logistics and renewable energy. Several large announcements are in the pipeline, and a bilateral investment forum in Nhava Sheva next quarter is expected to draw 2,188 delegates.

“A level playing field is all most Indian exporters ask for in USA.”

Aisha Al Mansoori, Director, Corridor Strategy

Negotiations and tariff outlook

For Indian exporters, the central prize is tariff reduction. Duties on Media products entering USA currently average 5.5%, and the draft schedule would phase these to zero over seven years on roughly 26.2% of tariff lines. Sensitive items, including some agricultural and dairy products, remain subject to quota-based arrangements.

India-USA bilateral trade$ billion
India-USA bilateral tradeIndia-USA bilateral trade: from 20.5 $ billion in Q1 FY26 to 26.4 $ billion in Q2 FY27; high 26.4 in Q2 FY27, low 20.5 in Q1 FY26.06.613.219.826.420.5Q1 FY2621.6Q2 FY2623.2Q3 FY2623.9Q4 FY2624.6Q1 FY2726.4Q2 FY27

Source: IGEN Intelligence analysis of un comtrade data. Illustrative mock data.

Business sentiment is positive but cautious. A survey of 2,188 Indian exporters found that 26.2% expect to increase shipments to USA within a year, while a third said they would need support on compliance and finance to do so. Chambers of commerce are organising training workshops.

Leading categories in India-USA trade
CategoryTrade valueYoYShare of total
Media$6B+7.8%14.7%
Engineering goods$4.7B+3%13.9%
Processed foods$5.3B+20.2%16.2%
Textiles & apparel$2.3B+14.1%23.5%
Pharmaceuticals$2.1B-3.1%22.3%
Source: Reserve Bank of India; IGEN estimates. Figures are illustrative mock data.

Investment, demand and barriers

Non-tariff barriers remain the most frequent complaint. Exporters cite inconsistent labelling rules, long testing queues and divergent sanitary requirements. A joint working group has been tasked with creating a single-window process to cut approval times from an average of 90 days to about 30.

Timeline of key events

  1. 13 Sep 2026
    Talks launched

    Negotiators set scope covering goods, services and investment.

  2. 19 Sep 2026
    Goods text settled

    About 70 percent of the goods chapter agreed.

  3. 25 Sep 2026
    Single-window group formed

    Joint working group begins work on non-tariff barriers.

  4. 1 Oct 2026
    Investment forum

    Bilateral forum in Nhava Sheva-hosted delegation week.

  5. 7 Oct 2026
    Early-harvest target

    Signing targeted within the fiscal year.

Services trade is the other major prong. Indian information-technology and professional-services firms already earn $433 million annually from clients in USA, and negotiators are working on provisions covering short-term professional mobility and recognition of qualifications, a long-standing ask from the industry.

Expert commentary

“Tariff cuts are the headline. The single window is what actually changes an exporter's year.”

FS
Dr. Farah Siddiqui
Economist, Trade & Development, Centre for Trade Studies

“For Media, the margin of safety is in diversification: two markets, two gateways and two sources of finance.”

AA
Aisha Al Mansoori
Director, Corridor Strategy, Gulf Trade Council

“In my conversations with procurement heads, reliability is mentioned three times for every mention of price.”

HS
Harpreet Sandhu
Chief Economist, Northbridge Capital

What to expect next

Competition for USA's market is intense. Exporters from Indonesia and several Southeast Asian economies enjoy preferential access under existing agreements, which has eroded India's price competitiveness by as much as 5.5% in some tariff lines. The new agreement would level that field.

What it means for you

Exporters

Map tariff lines to the draft schedule now and start certification for labelling and testing requirements in USA.

Importers

Expect more supplier choice in textiles, home goods and pharmaceuticals; qualify new Indian suppliers early.

Investors

Watch announcements around the investment forum; logistics, renewables and manufacturing are priority areas.

Professionals

Mobility and qualification-recognition provisions may open short-term assignment routes in USA.

Companies and leaders in this story

Asian Paints Maruti Suzuki Larsen & Toubro Sun Pharma Nikhil Kamath Rohini Sethi

Frequently asked questions

If the early-harvest package is signed this fiscal year, phased reductions begin soon after; full schedules run seven years.

Sources

  1. UN Comtrade: Bilateral trade flows by HS code
  2. Reserve Bank of India: Exchange-rate and trade-credit bulletins
  3. Ministry-level press releases: Scheme guidelines and cabinet decisions
  4. Company filings and earnings calls: Disclosures on order books and capex

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#Media#Country#BilateralTrade#Tariffs#FTA#USA
MI
Written by

Meera Iyer

Senior Trade Correspondent, IGEN News

Covers bilateral trade corridors, customs reform and export finance. Previously a commodities desk reporter in Mumbai.

Source & Editorial Attribution

Ministry of Information & Broadcasting · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Media and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
S
Smita Verma
38m ago

Useful numbers. Would love to see the same breakdown for smaller units, since they carry most of the compliance burden.

D
Deepa Nair
2h ago

Any word on how this plays out for services exporters? Would be a good follow-up.

T
Tanvi Joshi
5h ago

Good to see concrete figures instead of generalities. The table on destination markets is especially helpful.

In this article
  1. 1. Trade at a glance
  2. 2. Negotiations and tariff outlook
  3. 3. Investment, demand and barriers
  4. 4. What to expect next
  5. 5. Discussion (3)

Trending now

  1. 01The Long Read: Communications After the Tariff Reset
  2. 02India and Brazil: Bilateral Trade Reaches $2 billion as Talks Enter Final Stretch
  3. 03Mahindra Group Commits $4.7 billion to Film Making Expansion as Global Customers Seek a Second Source
  4. 04Retail Exports to Saudi Arabia Jump 17.7% as Buyers Diversify Away From Single-Source Supply
  5. 05India-Australia Corridor: AI Shipments Hit $5.9 billion in Q1 FY28
Topic
S39 · Media & Entertainment

Ministry of Information & Broadcasting

USAIndonesia

More to read

All headlines →
Expert · Communications

The Long Read: Communications After the Tariff Reset

9 min read
Country · Animal Husbandry

India and Brazil: Bilateral Trade Reaches $2 billion as Talks Enter Final Stretch

6 min read
Company · Film Making

Mahindra Group Commits $4.7 billion to Film Making Expansion as Global Customers Seek a Second Source

4 min read
Country · Retail

Retail Exports to Saudi Arabia Jump 17.7% as Buyers Diversify Away From Single-Source Supply

7 min read
Sector · AI

India-Australia Corridor: AI Shipments Hit $5.9 billion in Q1 FY28

6 min read
Expert · Data Centres

The Long Read: Data Centres After the Tariff Reset

8 min read