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Back to News FeedMediaMedia Exports to Indonesia Jump 5.8% as Buyers Diversify Away From Single-Source Supply
CountryS39 · Media & EntertainmentFreeSummary

Media Exports to Indonesia Jump 5.8% as Buyers Diversify Away From Single-Source Supply

Outbound shipments to Indonesia reached $8.4 billion in the latest quarter, with specialty steel leading the gains as importers rebalance supplier portfolios.

IQ
Imran QureshiVERIFIED
Gulf & West Asia Bureau Chief, IGEN News
15 Oct 2026, 06:20 IST9 min read9.4K views

Updated 15 Oct 2026, 11:40 IST

Media & Entertainment: illustrative image for "Media Exports to Indonesia Jump 5.8% as Buyers Diversify Away From Single-Source Supply"
Global cities and diplomacy: illustrative image for Media coverage. Photo: Unsplash.
424
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Indian Media exporters shipped $8.4 billion of goods to Indonesia in Q3 FY27, a rise of 5.8% on the same period last year and the strongest quarterly print since 2022. Customs data reviewed by IGEN shows the increase was broad-based, with specialty steel accounting for just under a third of the gain.

Competitors are not standing still. Suppliers in USA have cut prices aggressively in recent months and are courting the same buyers with long-term agreements. Indian exporters who win on price alone, analysts warn, will find their position tested when currency tailwinds fade.

Key takeaways

  • Interest-equalisation support extended; duty refund delays remain a pain point.
  • specialty steel contributed nearly a third of the incremental volume.
  • Exports to Indonesia reached $8.4 billion in Q3 FY27, up 5.8% year on year.
  • Payment cycles have stretched to roughly 75 days; credit insurance demand is rising.
  • Base case growth of 6.5% annually through 2029, with freight and policy as the main risks.

Where the growth is coming from

Looking ahead, the sector expects continued momentum through Q4 FY26, supported by restocking cycles abroad and a pipeline of government-to-government engagement. The risk case is a sharp rise in container rates or a policy shift in Indonesia; the base case is 6.5% annual growth through 2029.

Tariff structures are shaping the mix of exports. Under the current schedule, finished goods face a duty of 10.6% in Indonesia, while intermediate inputs enter at a reduced rate, which has encouraged Indian firms to ship semi-finished lots for final processing near the customer. That shift supports volume but dilutes unit value.

By the numbers

Export value
$8.1B
+13.6%
latest quarter
Year-on-year growth
+12.3%
YoY
strongest since 2022
Corridor share
18.4%
+2.1 pts
of sector exports
Avg. transit time
20 days
-4 days
port to port

Buyers in Indonesia have spent two years reducing reliance on a single source country, and Indian suppliers have been the principal beneficiary. Procurement managers cite shorter lead times out of Nhava Sheva, competitive pricing after the rupee's modest depreciation, and a growing base of certified plants as the reasons for switching.

“Buyers are not leaving a supplier, they are building a portfolio. India is now in that portfolio for the first time in many categories.”

Aisha Al Mansoori, Director, Corridor Strategy

Margins, freight and payment risk

Compliance remains the quiet constraint. Importers in Indonesia now require traceability documentation down to the batch level, and exporters without digital record-keeping are finding themselves excluded from tender shortlists. Industry associations say fewer than half of small suppliers currently meet the standard.

Quarterly exports to Indonesia$ billion
Quarterly exports to IndonesiaQuarterly exports to Indonesia: from 16.7 $ billion in Q1 FY26 to 21.6 $ billion in Q2 FY27; high 21.6 in Q2 FY27, low 16.7 in Q1 FY26.05.410.816.221.616.7Q1 FY2617.4Q2 FY2617.9Q3 FY2619.5Q4 FY2620.1Q1 FY2721.6Q2 FY27

Source: IGEN Intelligence analysis of company filings and earnings calls data. Illustrative mock data.

For smaller exporters, the playbook emerging from the strongest performers is consistent: invest early in certification, lock freight with annual contracts, hedge at least half of currency exposure, and diversify into at least two markets so a single policy change cannot erase a year's margin.

Top destination markets for Indian Media exports
DestinationValueYoY changeShare
Singapore$0.7B+10.7%10.5%
Germany$0.7B+1.6%5.5%
Vietnam$5B+9.1%13.5%
USA$2.7B+5.1%7%
UAE$0.9B-3.4%20.5%
Source: UN Comtrade; IGEN estimates. Figures are illustrative mock data.

Competition and market access

Government support is arriving in pieces. The commerce ministry has extended interest-equalisation benefits for another year and approved $356 million for market-access initiatives, including buyer-seller meets in Indonesia. Exporters say the funds help but are less valuable than faster refunds of duties and taxes, which still take about 40 days.

Timeline of key events

  1. 28 Aug 2026
    Order surge begins

    Buyers in Indonesia start dual-sourcing; first large repeat orders land.

  2. 9 Sep 2026
    Freight peaks

    Container rates on the Nhava Sheva route reach their highest level in 18 months.

  3. 21 Sep 2026
    Support extended

    Interest-equalisation benefit renewed for exporters for 12 months.

  4. 3 Oct 2026
    Record quarter

    Shipments reach $8.4 billion, the strongest print since 2022.

  5. 15 Oct 2026
    Buyer-seller meet

    Delegation of 1,795 firms travels to Indonesia for trade-show week.

Tata Electronics reported that its Indonesia order book has doubled since January and now represents 6.5% of export revenue. The company is adding a second shift at its main plant and has booked additional container allocation on the Nhava Sheva-Indonesia service through the end of 2029.

Expert commentary

“The risk is complacency. Price wins the first order; certification and delivery win the fifth.”

AR
Ananya Rao
Energy & Climate Correspondent, IGEN News

“The data is clear on direction and less clear on pace. I would plan for slower and be pleasantly surprised.”

AA
Aisha Al Mansoori
Director, Corridor Strategy, Gulf Trade Council

“For Media, the margin of safety is in diversification: two markets, two gateways and two sources of finance.”

SG
Sunita Ghosh
Head of Trade Policy, Federation of Exporters

Outlook for the next four quarters

Services linked to goods trade are growing in parallel. Testing, certification and logistics companies serving the corridor reported double-digit revenue gains, and at least four Indian firms have opened warehouse or light-assembly facilities in Indonesia to sit closer to customers and shorten delivery windows to under ten days.

What it means for you

Exporters

Lock annual freight contracts, hedge half of currency exposure and invest in batch-level traceability before tender season.

Importers in Indonesia

Dual-source with Indian suppliers but verify certification status and ask for sample audits before volume commitments.

Trade-finance providers

Expect demand for invoice discounting and credit insurance to grow; price risk by buyer, not by corridor.

Freight forwarders

Offer fixed-rate allocations on the Nhava Sheva lane and invest in electronic documentation to cut holds.

Companies and leaders in this story

Tata Electronics Infosys Tata Steel Larsen & Toubro Anita Deshmukh Vivek Anand

Frequently asked questions

specialty steel lead, followed by engineering goods and processed inputs; together they account for roughly half of the quarter's increase.

Sources

  1. Company filings and earnings calls: Disclosures on order books and capex
  2. UN Comtrade: Bilateral trade flows by HS code
  3. Ministry of Commerce & Industry: Monthly trade statistics and notifications
  4. Port authority statistics: Container volumes, dwell times and berth productivity

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#Media#Trade#Exports#TradeCorridor#CustomsData#Indonesia
IQ
Written by

Imran Qureshi

Gulf & West Asia Bureau Chief, IGEN News

Based in Dubai; covers the India-GCC corridor, energy trade and sovereign investment flows.

Source & Editorial Attribution

Ministry of Information & Broadcasting · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Media and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
A
Ankit Sharma
38m ago

The point about documentation holds true on the ground. Our forwarder has already seen holds from template mismatches.

D
Deepa Nair
2h ago

Any word on how this plays out for services exporters? Would be a good follow-up.

T
Tanvi Joshi
5h ago

Good to see concrete figures instead of generalities. The table on destination markets is especially helpful.

In this article
  1. 1. Where the growth is coming from
  2. 2. Margins, freight and payment risk
  3. 3. Competition and market access
  4. 4. Outlook for the next four quarters
  5. 5. Discussion (3)

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S39 · Media & Entertainment

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Back to News FeedMediaMedia Exports to Indonesia Jump 5.8% as Buyers Diversify Away From Single-Source Supply
CountryS39 · Media & EntertainmentFreeSummary

Media Exports to Indonesia Jump 5.8% as Buyers Diversify Away From Single-Source Supply

Outbound shipments to Indonesia reached $8.4 billion in the latest quarter, with specialty steel leading the gains as importers rebalance supplier portfolios.

IQ
Imran QureshiVERIFIED
Gulf & West Asia Bureau Chief, IGEN News
15 Oct 2026, 06:20 IST9 min read9.4K views

Updated 15 Oct 2026, 11:40 IST

Media & Entertainment: illustrative image for "Media Exports to Indonesia Jump 5.8% as Buyers Diversify Away From Single-Source Supply"
Global cities and diplomacy: illustrative image for Media coverage. Photo: Unsplash.
424
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Indian Media exporters shipped $8.4 billion of goods to Indonesia in Q3 FY27, a rise of 5.8% on the same period last year and the strongest quarterly print since 2022. Customs data reviewed by IGEN shows the increase was broad-based, with specialty steel accounting for just under a third of the gain.

Competitors are not standing still. Suppliers in USA have cut prices aggressively in recent months and are courting the same buyers with long-term agreements. Indian exporters who win on price alone, analysts warn, will find their position tested when currency tailwinds fade.

Key takeaways

  • Interest-equalisation support extended; duty refund delays remain a pain point.
  • specialty steel contributed nearly a third of the incremental volume.
  • Exports to Indonesia reached $8.4 billion in Q3 FY27, up 5.8% year on year.
  • Payment cycles have stretched to roughly 75 days; credit insurance demand is rising.
  • Base case growth of 6.5% annually through 2029, with freight and policy as the main risks.

Where the growth is coming from

Looking ahead, the sector expects continued momentum through Q4 FY26, supported by restocking cycles abroad and a pipeline of government-to-government engagement. The risk case is a sharp rise in container rates or a policy shift in Indonesia; the base case is 6.5% annual growth through 2029.

Tariff structures are shaping the mix of exports. Under the current schedule, finished goods face a duty of 10.6% in Indonesia, while intermediate inputs enter at a reduced rate, which has encouraged Indian firms to ship semi-finished lots for final processing near the customer. That shift supports volume but dilutes unit value.

By the numbers

Export value
$8.1B
+13.6%
latest quarter
Year-on-year growth
+12.3%
YoY
strongest since 2022
Corridor share
18.4%
+2.1 pts
of sector exports
Avg. transit time
20 days
-4 days
port to port

Buyers in Indonesia have spent two years reducing reliance on a single source country, and Indian suppliers have been the principal beneficiary. Procurement managers cite shorter lead times out of Nhava Sheva, competitive pricing after the rupee's modest depreciation, and a growing base of certified plants as the reasons for switching.

“Buyers are not leaving a supplier, they are building a portfolio. India is now in that portfolio for the first time in many categories.”

Aisha Al Mansoori, Director, Corridor Strategy

Margins, freight and payment risk

Compliance remains the quiet constraint. Importers in Indonesia now require traceability documentation down to the batch level, and exporters without digital record-keeping are finding themselves excluded from tender shortlists. Industry associations say fewer than half of small suppliers currently meet the standard.

Quarterly exports to Indonesia$ billion
Quarterly exports to IndonesiaQuarterly exports to Indonesia: from 16.7 $ billion in Q1 FY26 to 21.6 $ billion in Q2 FY27; high 21.6 in Q2 FY27, low 16.7 in Q1 FY26.05.410.816.221.616.7Q1 FY2617.4Q2 FY2617.9Q3 FY2619.5Q4 FY2620.1Q1 FY2721.6Q2 FY27

Source: IGEN Intelligence analysis of company filings and earnings calls data. Illustrative mock data.

For smaller exporters, the playbook emerging from the strongest performers is consistent: invest early in certification, lock freight with annual contracts, hedge at least half of currency exposure, and diversify into at least two markets so a single policy change cannot erase a year's margin.

Top destination markets for Indian Media exports
DestinationValueYoY changeShare
Singapore$0.7B+10.7%10.5%
Germany$0.7B+1.6%5.5%
Vietnam$5B+9.1%13.5%
USA$2.7B+5.1%7%
UAE$0.9B-3.4%20.5%
Source: UN Comtrade; IGEN estimates. Figures are illustrative mock data.

Competition and market access

Government support is arriving in pieces. The commerce ministry has extended interest-equalisation benefits for another year and approved $356 million for market-access initiatives, including buyer-seller meets in Indonesia. Exporters say the funds help but are less valuable than faster refunds of duties and taxes, which still take about 40 days.

Timeline of key events

  1. 28 Aug 2026
    Order surge begins

    Buyers in Indonesia start dual-sourcing; first large repeat orders land.

  2. 9 Sep 2026
    Freight peaks

    Container rates on the Nhava Sheva route reach their highest level in 18 months.

  3. 21 Sep 2026
    Support extended

    Interest-equalisation benefit renewed for exporters for 12 months.

  4. 3 Oct 2026
    Record quarter

    Shipments reach $8.4 billion, the strongest print since 2022.

  5. 15 Oct 2026
    Buyer-seller meet

    Delegation of 1,795 firms travels to Indonesia for trade-show week.

Tata Electronics reported that its Indonesia order book has doubled since January and now represents 6.5% of export revenue. The company is adding a second shift at its main plant and has booked additional container allocation on the Nhava Sheva-Indonesia service through the end of 2029.

Expert commentary

“The risk is complacency. Price wins the first order; certification and delivery win the fifth.”

AR
Ananya Rao
Energy & Climate Correspondent, IGEN News

“The data is clear on direction and less clear on pace. I would plan for slower and be pleasantly surprised.”

AA
Aisha Al Mansoori
Director, Corridor Strategy, Gulf Trade Council

“For Media, the margin of safety is in diversification: two markets, two gateways and two sources of finance.”

SG
Sunita Ghosh
Head of Trade Policy, Federation of Exporters

Outlook for the next four quarters

Services linked to goods trade are growing in parallel. Testing, certification and logistics companies serving the corridor reported double-digit revenue gains, and at least four Indian firms have opened warehouse or light-assembly facilities in Indonesia to sit closer to customers and shorten delivery windows to under ten days.

What it means for you

Exporters

Lock annual freight contracts, hedge half of currency exposure and invest in batch-level traceability before tender season.

Importers in Indonesia

Dual-source with Indian suppliers but verify certification status and ask for sample audits before volume commitments.

Trade-finance providers

Expect demand for invoice discounting and credit insurance to grow; price risk by buyer, not by corridor.

Freight forwarders

Offer fixed-rate allocations on the Nhava Sheva lane and invest in electronic documentation to cut holds.

Companies and leaders in this story

Tata Electronics Infosys Tata Steel Larsen & Toubro Anita Deshmukh Vivek Anand

Frequently asked questions

specialty steel lead, followed by engineering goods and processed inputs; together they account for roughly half of the quarter's increase.

Sources

  1. Company filings and earnings calls: Disclosures on order books and capex
  2. UN Comtrade: Bilateral trade flows by HS code
  3. Ministry of Commerce & Industry: Monthly trade statistics and notifications
  4. Port authority statistics: Container volumes, dwell times and berth productivity

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#Media#Trade#Exports#TradeCorridor#CustomsData#Indonesia
IQ
Written by

Imran Qureshi

Gulf & West Asia Bureau Chief, IGEN News

Based in Dubai; covers the India-GCC corridor, energy trade and sovereign investment flows.

Source & Editorial Attribution

Ministry of Information & Broadcasting · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Media and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
A
Ankit Sharma
38m ago

The point about documentation holds true on the ground. Our forwarder has already seen holds from template mismatches.

D
Deepa Nair
2h ago

Any word on how this plays out for services exporters? Would be a good follow-up.

T
Tanvi Joshi
5h ago

Good to see concrete figures instead of generalities. The table on destination markets is especially helpful.

In this article
  1. 1. Where the growth is coming from
  2. 2. Margins, freight and payment risk
  3. 3. Competition and market access
  4. 4. Outlook for the next four quarters
  5. 5. Discussion (3)

Trending now

  1. 01Asian Paints Commits $3.5 billion to Mines Expansion as Global Customers Seek a Second Source
  2. 02Inside the Coal Policy Reset: Winners, Losers and the 90-Day Countdown
  3. 03Earnings Call Takeaways: Maruti Suzuki Raises Film Making Capex Plan to $8.3 billion
  4. 04The Long Read: Biotechnology After the Tariff Reset
  5. 05Compliance Window Opens for Startups Units as Department for Promotion of Industry and Internal Trade Tightens Standards
Topic
S39 · Media & Entertainment

Ministry of Information & Broadcasting

IndonesiaUSA

More to read

All headlines →
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6 min read
Policy · Coal

Inside the Coal Policy Reset: Winners, Losers and the 90-Day Countdown

8 min read
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Earnings Call Takeaways: Maruti Suzuki Raises Film Making Capex Plan to $8.3 billion

6 min read
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4 min read
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6 min read
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