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Back to News FeedMediaIndonesia Market Brief: Demand, Tariffs and Where Indian Media Fits
CountryS39 · Media & EntertainmentFreeSummary

Indonesia Market Brief: Demand, Tariffs and Where Indian Media Fits

Bilateral trade between India and Indonesia has reached $3.7 billion, and negotiators say the next round of talks could lock in tariff cuts across Media and services.

IQ
Imran QureshiVERIFIED
Gulf & West Asia Bureau Chief, IGEN News
10 Oct 2026, 09:37 IST5 min read6.3K views

Updated 12 Oct 2026, 14:57 IST

Media & Entertainment: illustrative image for "Indonesia Market Brief: Demand, Tariffs and Where Indian Media Fits"
Global cities and diplomacy: illustrative image for Media coverage. Photo: Unsplash.
333
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Bilateral trade between India and Indonesia reached $3.7 billion in the last twelve months, an increase of 13.1% over the prior period, according to commerce ministry data. India's exports accounted for roughly 15.8% of the total, with Media, engineering goods and processed foods the leading categories.

Non-tariff barriers remain the most frequent complaint. Exporters cite inconsistent labelling rules, long testing queues and divergent sanitary requirements. A joint working group has been tasked with creating a single-window process to cut approval times from an average of 90 days to about 30.

Key takeaways

  • An early-harvest package could be signed within the fiscal year.
  • Services provisions, including professional mobility, remain under negotiation.
  • Draft schedule would phase duties to zero over seven years on about 15.8% of tariff lines.
  • Bilateral trade with Indonesia reached $3.7 billion, up 13.1% year on year.
  • Non-tariff barriers, especially testing queues and labelling, are the main exporter complaint.

Trade at a glance

Looking ahead, officials anticipate that an early-harvest package could be signed within the fiscal year, with full implementation to follow. If concluded, analysts estimate the agreement could lift bilateral trade by 13.1% annually and add $176 million to Indian exports in the first two years.

Services trade is the other major prong. Indian information-technology and professional-services firms already earn $176 million annually from clients in Indonesia, and negotiators are working on provisions covering short-term professional mobility and recognition of qualifications, a long-standing ask from the industry.

By the numbers

Bilateral trade
$22.4B
+6.5%
bilateral trade, 12 months
YoY growth
7.6%
YoY
growth in two-way trade
FDI stock
$4.3B
cumulative
FDI stock from partner
Avg. tariff today
11.2%
avg duty
on India's key lines today

For Indian exporters, the central prize is tariff reduction. Duties on Media products entering Indonesia currently average 3.1%, and the draft schedule would phase these to zero over seven years on roughly 15.8% of tariff lines. Sensitive items, including some agricultural and dairy products, remain subject to quota-based arrangements.

“Tariff cuts are the headline. The single window is what actually changes an exporter's year.”

Sunita Ghosh, Head of Trade Policy

Negotiations and tariff outlook

Negotiators from both sides concluded a further round of talks this month, covering tariff schedules, rules of origin and mutual recognition of standards. Officials described the discussions as constructive and said text on goods trade is about 70 percent settled, with services and investment provisions still under discussion.

India-Indonesia bilateral trade$ billion
India-Indonesia bilateral tradeIndia-Indonesia bilateral trade: from 31.5 $ billion in Q1 FY26 to 42.3 $ billion in Q2 FY27; high 42.3 in Q2 FY27, low 31.5 in Q1 FY26.010.621.131.742.331.5Q1 FY2634.1Q2 FY2635.9Q3 FY2637.1Q4 FY2639.7Q1 FY2742.3Q2 FY27

Source: IGEN Intelligence analysis of central board of indirect taxes & customs data. Illustrative mock data.

On the demand side, consumer spending in Indonesia is rising and import patterns are shifting. Retailers there are broadening their supplier base for categories where Indian firms are competitive, including textiles, home goods and pharmaceuticals, and some have opened sourcing offices in India.

Leading categories in India-Indonesia trade
CategoryTrade valueYoYShare of total
Media$5.4B+11.9%7.6%
Engineering goods$1.3B-4%11.5%
Processed foods$2.1B+4.1%25.7%
Textiles & apparel$4.9B+11.2%10.9%
Pharmaceuticals$2.5B+7.8%12.1%
Source: Ministry of Commerce & Industry; IGEN estimates. Figures are illustrative mock data.

Investment, demand and barriers

Business sentiment is positive but cautious. A survey of 990 Indian exporters found that 15.8% expect to increase shipments to Indonesia within a year, while a third said they would need support on compliance and finance to do so. Chambers of commerce are organising training workshops.

Timeline of key events

  1. 23 Aug 2026
    Talks launched

    Negotiators set scope covering goods, services and investment.

  2. 4 Sep 2026
    Goods text settled

    About 70 percent of the goods chapter agreed.

  3. 16 Sep 2026
    Single-window group formed

    Joint working group begins work on non-tariff barriers.

  4. 28 Sep 2026
    Investment forum

    Bilateral forum in Visakhapatnam-hosted delegation week.

  5. 10 Oct 2026
    Early-harvest target

    Signing targeted within the fiscal year.

Indonesia is also a growing investor in India. Cumulative foreign direct investment from Indonesia stands at $3.7 billion, concentrated in manufacturing, logistics and renewable energy. Several large announcements are in the pipeline, and a bilateral investment forum in Visakhapatnam next quarter is expected to draw 990 delegates.

Expert commentary

“Services are where India's edge is deepest, and where negotiators have to be most creative.”

FS
Dr. Farah Siddiqui
Economist, Trade & Development, Centre for Trade Studies

“In my conversations with procurement heads, reliability is mentioned three times for every mention of price.”

SG
Sunita Ghosh
Head of Trade Policy, Federation of Exporters

“Buyers are paying a premium for certainty. Suppliers who can document, deliver and communicate will capture it.”

NB
Dr. Neha Bhatia
Technology Policy Fellow, Institute for Digital Trade

What to expect next

Competition for Indonesia's market is intense. Exporters from Vietnam and several Southeast Asian economies enjoy preferential access under existing agreements, which has eroded India's price competitiveness by as much as 3.1% in some tariff lines. The new agreement would level that field.

What it means for you

Exporters

Map tariff lines to the draft schedule now and start certification for labelling and testing requirements in Indonesia.

Importers

Expect more supplier choice in textiles, home goods and pharmaceuticals; qualify new Indian suppliers early.

Investors

Watch announcements around the investment forum; logistics, renewables and manufacturing are priority areas.

Professionals

Mobility and qualification-recognition provisions may open short-term assignment routes in Indonesia.

Companies and leaders in this story

Tata Steel Adani Ports Hindalco Industries Larsen & Toubro Sudha Raghavan Dev Malik

Frequently asked questions

If the early-harvest package is signed this fiscal year, phased reductions begin soon after; full schedules run seven years.

Sources

  1. Central Board of Indirect Taxes & Customs: Port-level clearance and dwell data
  2. Ministry of Commerce & Industry: Monthly trade statistics and notifications
  3. Industry association surveys: Member-level compliance and sentiment data
  4. IGEN Intelligence database: Proprietary tracker of announced projects

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#Media#Country#BilateralTrade#Tariffs#FTA#Indonesia
IQ
Written by

Imran Qureshi

Gulf & West Asia Bureau Chief, IGEN News

Based in Dubai; covers the India-GCC corridor, energy trade and sovereign investment flows.

Source & Editorial Attribution

Ministry of Information & Broadcasting · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Media and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
D
Deepa Nair
38m ago

Any word on how this plays out for services exporters? Would be a good follow-up.

R
Rahul Menon
2h ago

The timeline section is a handy reference. Sharing with our procurement team.

S
Smita Verma
5h ago

Useful numbers. Would love to see the same breakdown for smaller units, since they carry most of the compliance burden.

In this article
  1. 1. Trade at a glance
  2. 2. Negotiations and tariff outlook
  3. 3. Investment, demand and barriers
  4. 4. What to expect next
  5. 5. Discussion (3)

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Back to News FeedMediaIndonesia Market Brief: Demand, Tariffs and Where Indian Media Fits
CountryS39 · Media & EntertainmentFreeSummary

Indonesia Market Brief: Demand, Tariffs and Where Indian Media Fits

Bilateral trade between India and Indonesia has reached $3.7 billion, and negotiators say the next round of talks could lock in tariff cuts across Media and services.

IQ
Imran QureshiVERIFIED
Gulf & West Asia Bureau Chief, IGEN News
10 Oct 2026, 09:37 IST5 min read6.3K views

Updated 12 Oct 2026, 14:57 IST

Media & Entertainment: illustrative image for "Indonesia Market Brief: Demand, Tariffs and Where Indian Media Fits"
Global cities and diplomacy: illustrative image for Media coverage. Photo: Unsplash.
333
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Bilateral trade between India and Indonesia reached $3.7 billion in the last twelve months, an increase of 13.1% over the prior period, according to commerce ministry data. India's exports accounted for roughly 15.8% of the total, with Media, engineering goods and processed foods the leading categories.

Non-tariff barriers remain the most frequent complaint. Exporters cite inconsistent labelling rules, long testing queues and divergent sanitary requirements. A joint working group has been tasked with creating a single-window process to cut approval times from an average of 90 days to about 30.

Key takeaways

  • An early-harvest package could be signed within the fiscal year.
  • Services provisions, including professional mobility, remain under negotiation.
  • Draft schedule would phase duties to zero over seven years on about 15.8% of tariff lines.
  • Bilateral trade with Indonesia reached $3.7 billion, up 13.1% year on year.
  • Non-tariff barriers, especially testing queues and labelling, are the main exporter complaint.

Trade at a glance

Looking ahead, officials anticipate that an early-harvest package could be signed within the fiscal year, with full implementation to follow. If concluded, analysts estimate the agreement could lift bilateral trade by 13.1% annually and add $176 million to Indian exports in the first two years.

Services trade is the other major prong. Indian information-technology and professional-services firms already earn $176 million annually from clients in Indonesia, and negotiators are working on provisions covering short-term professional mobility and recognition of qualifications, a long-standing ask from the industry.

By the numbers

Bilateral trade
$22.4B
+6.5%
bilateral trade, 12 months
YoY growth
7.6%
YoY
growth in two-way trade
FDI stock
$4.3B
cumulative
FDI stock from partner
Avg. tariff today
11.2%
avg duty
on India's key lines today

For Indian exporters, the central prize is tariff reduction. Duties on Media products entering Indonesia currently average 3.1%, and the draft schedule would phase these to zero over seven years on roughly 15.8% of tariff lines. Sensitive items, including some agricultural and dairy products, remain subject to quota-based arrangements.

“Tariff cuts are the headline. The single window is what actually changes an exporter's year.”

Sunita Ghosh, Head of Trade Policy

Negotiations and tariff outlook

Negotiators from both sides concluded a further round of talks this month, covering tariff schedules, rules of origin and mutual recognition of standards. Officials described the discussions as constructive and said text on goods trade is about 70 percent settled, with services and investment provisions still under discussion.

India-Indonesia bilateral trade$ billion
India-Indonesia bilateral tradeIndia-Indonesia bilateral trade: from 31.5 $ billion in Q1 FY26 to 42.3 $ billion in Q2 FY27; high 42.3 in Q2 FY27, low 31.5 in Q1 FY26.010.621.131.742.331.5Q1 FY2634.1Q2 FY2635.9Q3 FY2637.1Q4 FY2639.7Q1 FY2742.3Q2 FY27

Source: IGEN Intelligence analysis of central board of indirect taxes & customs data. Illustrative mock data.

On the demand side, consumer spending in Indonesia is rising and import patterns are shifting. Retailers there are broadening their supplier base for categories where Indian firms are competitive, including textiles, home goods and pharmaceuticals, and some have opened sourcing offices in India.

Leading categories in India-Indonesia trade
CategoryTrade valueYoYShare of total
Media$5.4B+11.9%7.6%
Engineering goods$1.3B-4%11.5%
Processed foods$2.1B+4.1%25.7%
Textiles & apparel$4.9B+11.2%10.9%
Pharmaceuticals$2.5B+7.8%12.1%
Source: Ministry of Commerce & Industry; IGEN estimates. Figures are illustrative mock data.

Investment, demand and barriers

Business sentiment is positive but cautious. A survey of 990 Indian exporters found that 15.8% expect to increase shipments to Indonesia within a year, while a third said they would need support on compliance and finance to do so. Chambers of commerce are organising training workshops.

Timeline of key events

  1. 23 Aug 2026
    Talks launched

    Negotiators set scope covering goods, services and investment.

  2. 4 Sep 2026
    Goods text settled

    About 70 percent of the goods chapter agreed.

  3. 16 Sep 2026
    Single-window group formed

    Joint working group begins work on non-tariff barriers.

  4. 28 Sep 2026
    Investment forum

    Bilateral forum in Visakhapatnam-hosted delegation week.

  5. 10 Oct 2026
    Early-harvest target

    Signing targeted within the fiscal year.

Indonesia is also a growing investor in India. Cumulative foreign direct investment from Indonesia stands at $3.7 billion, concentrated in manufacturing, logistics and renewable energy. Several large announcements are in the pipeline, and a bilateral investment forum in Visakhapatnam next quarter is expected to draw 990 delegates.

Expert commentary

“Services are where India's edge is deepest, and where negotiators have to be most creative.”

FS
Dr. Farah Siddiqui
Economist, Trade & Development, Centre for Trade Studies

“In my conversations with procurement heads, reliability is mentioned three times for every mention of price.”

SG
Sunita Ghosh
Head of Trade Policy, Federation of Exporters

“Buyers are paying a premium for certainty. Suppliers who can document, deliver and communicate will capture it.”

NB
Dr. Neha Bhatia
Technology Policy Fellow, Institute for Digital Trade

What to expect next

Competition for Indonesia's market is intense. Exporters from Vietnam and several Southeast Asian economies enjoy preferential access under existing agreements, which has eroded India's price competitiveness by as much as 3.1% in some tariff lines. The new agreement would level that field.

What it means for you

Exporters

Map tariff lines to the draft schedule now and start certification for labelling and testing requirements in Indonesia.

Importers

Expect more supplier choice in textiles, home goods and pharmaceuticals; qualify new Indian suppliers early.

Investors

Watch announcements around the investment forum; logistics, renewables and manufacturing are priority areas.

Professionals

Mobility and qualification-recognition provisions may open short-term assignment routes in Indonesia.

Companies and leaders in this story

Tata Steel Adani Ports Hindalco Industries Larsen & Toubro Sudha Raghavan Dev Malik

Frequently asked questions

If the early-harvest package is signed this fiscal year, phased reductions begin soon after; full schedules run seven years.

Sources

  1. Central Board of Indirect Taxes & Customs: Port-level clearance and dwell data
  2. Ministry of Commerce & Industry: Monthly trade statistics and notifications
  3. Industry association surveys: Member-level compliance and sentiment data
  4. IGEN Intelligence database: Proprietary tracker of announced projects

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#Media#Country#BilateralTrade#Tariffs#FTA#Indonesia
IQ
Written by

Imran Qureshi

Gulf & West Asia Bureau Chief, IGEN News

Based in Dubai; covers the India-GCC corridor, energy trade and sovereign investment flows.

Source & Editorial Attribution

Ministry of Information & Broadcasting · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Media and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
D
Deepa Nair
38m ago

Any word on how this plays out for services exporters? Would be a good follow-up.

R
Rahul Menon
2h ago

The timeline section is a handy reference. Sharing with our procurement team.

S
Smita Verma
5h ago

Useful numbers. Would love to see the same breakdown for smaller units, since they carry most of the compliance burden.

In this article
  1. 1. Trade at a glance
  2. 2. Negotiations and tariff outlook
  3. 3. Investment, demand and barriers
  4. 4. What to expect next
  5. 5. Discussion (3)

Trending now

  1. 01AI Meets Ports: Early Adopters Report 4.1% Productivity Gains
  2. 02New Medical Devices Incentive Scheme Clears Cabinet With $6.5 billion Outlay
  3. 03Information and Broadcasting Stocks Rally 12% on Order Visibility, but Valuations Leave Little Room
  4. 04AI Meets Agriculture: Early Adopters Report 6.8% Productivity Gains
  5. 05Bharat Forge Commits $5.1 billion to Power Expansion as Global Customers Seek a Second Source
Topic
S39 · Media & Entertainment

Ministry of Information & Broadcasting

IndonesiaVietnam

More to read

All headlines →
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AI Meets Ports: Early Adopters Report 4.1% Productivity Gains

7 min read
Policy · Medical Devices

New Medical Devices Incentive Scheme Clears Cabinet With $6.5 billion Outlay

4 min read
Markets · Information and Broadcasting

Information and Broadcasting Stocks Rally 12% on Order Visibility, but Valuations Leave Little Room

8 min read
Technology · Agriculture

AI Meets Agriculture: Early Adopters Report 6.8% Productivity Gains

8 min read
Technology · Power

Bharat Forge Commits $5.1 billion to Power Expansion as Global Customers Seek a Second Source

10 min read
Sector · AI

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