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Back to News FeedServicesWhy South Korea Is Becoming the Fastest-Growing Market for Indian Services
CountryS51 · ServicesFreeSummary

Why South Korea Is Becoming the Fastest-Growing Market for Indian Services

Outbound shipments to South Korea reached $6.5 billion in the latest quarter, with generic formulations leading the gains as importers rebalance supplier portfolios.

IQ
Imran QureshiVERIFIED
Gulf & West Asia Bureau Chief, IGEN News
20 Oct 2026, 09:39 IST6 min read7.1K views

Updated 21 Oct 2026, 14:59 IST

Services: illustrative image for "Why South Korea Is Becoming the Fastest-Growing Market for Indian Services"
Global cities and diplomacy: illustrative image for Services coverage. Photo: Unsplash.
311
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Indian Services exporters shipped $6.5 billion of goods to South Korea in Q1 FY28, a rise of 6% on the same period last year and the strongest quarterly print since 2022. Customs data reviewed by IGEN shows the increase was broad-based, with generic formulations accounting for just under a third of the gain.

Government support is arriving in pieces. The commerce ministry has extended interest-equalisation benefits for another year and approved $274 million for market-access initiatives, including buyer-seller meets in South Korea. Exporters say the funds help but are less valuable than faster refunds of duties and taxes, which still take about 40 days.

Key takeaways

  • Exports to South Korea reached $6.5 billion in Q1 FY28, up 6% year on year.
  • Interest-equalisation support extended; duty refund delays remain a pain point.
  • Payment cycles have stretched to roughly 75 days; credit insurance demand is rising.
  • Base case growth of 16.7% annually through 2028, with freight and policy as the main risks.
  • generic formulations contributed nearly a third of the incremental volume.

Where the growth is coming from

The picture is not uniformly bright. Freight rates on the corridor, though 11.1% below their peak, remain volatile, and several mid-sized exporters say payment cycles have lengthened to 75 days from 55. Trade-finance providers report a pickup in requests for credit insurance and invoice discounting.

Buyers in South Korea have spent two years reducing reliance on a single source country, and Indian suppliers have been the principal beneficiary. Procurement managers cite shorter lead times out of Kandla, competitive pricing after the rupee's modest depreciation, and a growing base of certified plants as the reasons for switching.

By the numbers

Export value
$6B
+14.8%
latest quarter
Year-on-year growth
+21.5%
YoY
strongest since 2022
Corridor share
23.7%
+0.7 pts
of sector exports
Avg. transit time
15 days
-2 days
port to port

Asian Paints reported that its South Korea order book has doubled since January and now represents 16.7% of export revenue. The company is adding a second shift at its main plant and has booked additional container allocation on the Kandla-South Korea service through the end of 2028.

“Buyers are not leaving a supplier, they are building a portfolio. India is now in that portfolio for the first time in many categories.”

Rohan Deshpande, Markets Editor

Margins, freight and payment risk

For smaller exporters, the playbook emerging from the strongest performers is consistent: invest early in certification, lock freight with annual contracts, hedge at least half of currency exposure, and diversify into at least two markets so a single policy change cannot erase a year's margin.

Quarterly exports to South Korea$ billion
Quarterly exports to South KoreaQuarterly exports to South Korea: from 19.7 $ billion in Q1 FY26 to 28 $ billion in Q2 FY27; high 28 in Q2 FY27, low 19.7 in Q1 FY26.0714212819.7Q1 FY2621.3Q2 FY2622.4Q3 FY2623.9Q4 FY2626.4Q1 FY2728Q2 FY27

Source: IGEN Intelligence analysis of igen intelligence database data. Illustrative mock data.

Looking ahead, the sector expects continued momentum through Q4 FY26, supported by restocking cycles abroad and a pipeline of government-to-government engagement. The risk case is a sharp rise in container rates or a policy shift in South Korea; the base case is 16.7% annual growth through 2028.

Top destination markets for Indian Services exports
DestinationValueYoY changeShare
Vietnam$3.9B-0.7%12.7%
France$4.2B-3.6%5.3%
Japan$5.1B+9.8%14.2%
USA$1.5B+1.4%5.8%
Germany$0.7B-2.1%4.3%
Source: Company filings and earnings calls; IGEN estimates. Figures are illustrative mock data.

Competition and market access

Competitors are not standing still. Suppliers in UAE have cut prices aggressively in recent months and are courting the same buyers with long-term agreements. Indian exporters who win on price alone, analysts warn, will find their position tested when currency tailwinds fade.

Timeline of key events

  1. 6 Sep 2026
    Order surge begins

    Buyers in South Korea start dual-sourcing; first large repeat orders land.

  2. 17 Sep 2026
    Freight peaks

    Container rates on the Kandla route reach their highest level in 18 months.

  3. 28 Sep 2026
    Support extended

    Interest-equalisation benefit renewed for exporters for 12 months.

  4. 9 Oct 2026
    Record quarter

    Shipments reach $6.5 billion, the strongest print since 2022.

  5. 20 Oct 2026
    Buyer-seller meet

    Delegation of 1,845 firms travels to South Korea for trade-show week.

Services linked to goods trade are growing in parallel. Testing, certification and logistics companies serving the corridor reported double-digit revenue gains, and at least four Indian firms have opened warehouse or light-assembly facilities in South Korea to sit closer to customers and shorten delivery windows to under ten days.

Expert commentary

“Every month shaved off the payment cycle is worth more to a mid-size exporter than a point of duty relief.”

AM
Dr. Arjan Mehta
Chief Analyst, Hardware & Supply Chains, IGEN Intelligence

“For Services, the margin of safety is in diversification: two markets, two gateways and two sources of finance.”

RD
Rohan Deshpande
Markets Editor, IGEN News

“Buyers are paying a premium for certainty. Suppliers who can document, deliver and communicate will capture it.”

LV
Lakshmi Venkatesan
Agri & Food Trade Reporter, IGEN News

Outlook for the next four quarters

Tariff structures are shaping the mix of exports. Under the current schedule, finished goods face a duty of 11.1% in South Korea, while intermediate inputs enter at a reduced rate, which has encouraged Indian firms to ship semi-finished lots for final processing near the customer. That shift supports volume but dilutes unit value.

What it means for you

Exporters

Lock annual freight contracts, hedge half of currency exposure and invest in batch-level traceability before tender season.

Importers in South Korea

Dual-source with Indian suppliers but verify certification status and ask for sample audits before volume commitments.

Trade-finance providers

Expect demand for invoice discounting and credit insurance to grow; price risk by buyer, not by corridor.

Freight forwarders

Offer fixed-rate allocations on the Kandla lane and invest in electronic documentation to cut holds.

Companies and leaders in this story

Asian Paints Tata Electronics Infosys Dr. Reddy's Laboratories Dev Malik Kavita Joshi

Frequently asked questions

generic formulations lead, followed by engineering goods and processed inputs; together they account for roughly half of the quarter's increase.

Sources

  1. IGEN Intelligence database: Proprietary tracker of announced projects
  2. Company filings and earnings calls: Disclosures on order books and capex
  3. Industry association surveys: Member-level compliance and sentiment data
  4. Ministry-level press releases: Scheme guidelines and cabinet decisions

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#Services#Trade#Exports#TradeCorridor#CustomsData#SouthKorea
IQ
Written by

Imran Qureshi

Gulf & West Asia Bureau Chief, IGEN News

Based in Dubai; covers the India-GCC corridor, energy trade and sovereign investment flows.

Source & Editorial Attribution

Ministry of Commerce & Industry · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

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One concise email each morning on trade, policy and markets across Services and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
R
Rahul Menon
38m ago

The timeline section is a handy reference. Sharing with our procurement team.

A
Ankit Sharma
2h ago

The point about documentation holds true on the ground. Our forwarder has already seen holds from template mismatches.

S
Smita Verma
5h ago

Useful numbers. Would love to see the same breakdown for smaller units, since they carry most of the compliance burden.

In this article
  1. 1. Where the growth is coming from
  2. 2. Margins, freight and payment risk
  3. 3. Competition and market access
  4. 4. Outlook for the next four quarters
  5. 5. Discussion (3)

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Topic
S51 · Services

Ministry of Commerce & Industry

South KoreaUAE

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Back to News FeedServicesWhy South Korea Is Becoming the Fastest-Growing Market for Indian Services
CountryS51 · ServicesFreeSummary

Why South Korea Is Becoming the Fastest-Growing Market for Indian Services

Outbound shipments to South Korea reached $6.5 billion in the latest quarter, with generic formulations leading the gains as importers rebalance supplier portfolios.

IQ
Imran QureshiVERIFIED
Gulf & West Asia Bureau Chief, IGEN News
20 Oct 2026, 09:39 IST6 min read7.1K views

Updated 21 Oct 2026, 14:59 IST

Services: illustrative image for "Why South Korea Is Becoming the Fastest-Growing Market for Indian Services"
Global cities and diplomacy: illustrative image for Services coverage. Photo: Unsplash.
311
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Indian Services exporters shipped $6.5 billion of goods to South Korea in Q1 FY28, a rise of 6% on the same period last year and the strongest quarterly print since 2022. Customs data reviewed by IGEN shows the increase was broad-based, with generic formulations accounting for just under a third of the gain.

Government support is arriving in pieces. The commerce ministry has extended interest-equalisation benefits for another year and approved $274 million for market-access initiatives, including buyer-seller meets in South Korea. Exporters say the funds help but are less valuable than faster refunds of duties and taxes, which still take about 40 days.

Key takeaways

  • Exports to South Korea reached $6.5 billion in Q1 FY28, up 6% year on year.
  • Interest-equalisation support extended; duty refund delays remain a pain point.
  • Payment cycles have stretched to roughly 75 days; credit insurance demand is rising.
  • Base case growth of 16.7% annually through 2028, with freight and policy as the main risks.
  • generic formulations contributed nearly a third of the incremental volume.

Where the growth is coming from

The picture is not uniformly bright. Freight rates on the corridor, though 11.1% below their peak, remain volatile, and several mid-sized exporters say payment cycles have lengthened to 75 days from 55. Trade-finance providers report a pickup in requests for credit insurance and invoice discounting.

Buyers in South Korea have spent two years reducing reliance on a single source country, and Indian suppliers have been the principal beneficiary. Procurement managers cite shorter lead times out of Kandla, competitive pricing after the rupee's modest depreciation, and a growing base of certified plants as the reasons for switching.

By the numbers

Export value
$6B
+14.8%
latest quarter
Year-on-year growth
+21.5%
YoY
strongest since 2022
Corridor share
23.7%
+0.7 pts
of sector exports
Avg. transit time
15 days
-2 days
port to port

Asian Paints reported that its South Korea order book has doubled since January and now represents 16.7% of export revenue. The company is adding a second shift at its main plant and has booked additional container allocation on the Kandla-South Korea service through the end of 2028.

“Buyers are not leaving a supplier, they are building a portfolio. India is now in that portfolio for the first time in many categories.”

Rohan Deshpande, Markets Editor

Margins, freight and payment risk

For smaller exporters, the playbook emerging from the strongest performers is consistent: invest early in certification, lock freight with annual contracts, hedge at least half of currency exposure, and diversify into at least two markets so a single policy change cannot erase a year's margin.

Quarterly exports to South Korea$ billion
Quarterly exports to South KoreaQuarterly exports to South Korea: from 19.7 $ billion in Q1 FY26 to 28 $ billion in Q2 FY27; high 28 in Q2 FY27, low 19.7 in Q1 FY26.0714212819.7Q1 FY2621.3Q2 FY2622.4Q3 FY2623.9Q4 FY2626.4Q1 FY2728Q2 FY27

Source: IGEN Intelligence analysis of igen intelligence database data. Illustrative mock data.

Looking ahead, the sector expects continued momentum through Q4 FY26, supported by restocking cycles abroad and a pipeline of government-to-government engagement. The risk case is a sharp rise in container rates or a policy shift in South Korea; the base case is 16.7% annual growth through 2028.

Top destination markets for Indian Services exports
DestinationValueYoY changeShare
Vietnam$3.9B-0.7%12.7%
France$4.2B-3.6%5.3%
Japan$5.1B+9.8%14.2%
USA$1.5B+1.4%5.8%
Germany$0.7B-2.1%4.3%
Source: Company filings and earnings calls; IGEN estimates. Figures are illustrative mock data.

Competition and market access

Competitors are not standing still. Suppliers in UAE have cut prices aggressively in recent months and are courting the same buyers with long-term agreements. Indian exporters who win on price alone, analysts warn, will find their position tested when currency tailwinds fade.

Timeline of key events

  1. 6 Sep 2026
    Order surge begins

    Buyers in South Korea start dual-sourcing; first large repeat orders land.

  2. 17 Sep 2026
    Freight peaks

    Container rates on the Kandla route reach their highest level in 18 months.

  3. 28 Sep 2026
    Support extended

    Interest-equalisation benefit renewed for exporters for 12 months.

  4. 9 Oct 2026
    Record quarter

    Shipments reach $6.5 billion, the strongest print since 2022.

  5. 20 Oct 2026
    Buyer-seller meet

    Delegation of 1,845 firms travels to South Korea for trade-show week.

Services linked to goods trade are growing in parallel. Testing, certification and logistics companies serving the corridor reported double-digit revenue gains, and at least four Indian firms have opened warehouse or light-assembly facilities in South Korea to sit closer to customers and shorten delivery windows to under ten days.

Expert commentary

“Every month shaved off the payment cycle is worth more to a mid-size exporter than a point of duty relief.”

AM
Dr. Arjan Mehta
Chief Analyst, Hardware & Supply Chains, IGEN Intelligence

“For Services, the margin of safety is in diversification: two markets, two gateways and two sources of finance.”

RD
Rohan Deshpande
Markets Editor, IGEN News

“Buyers are paying a premium for certainty. Suppliers who can document, deliver and communicate will capture it.”

LV
Lakshmi Venkatesan
Agri & Food Trade Reporter, IGEN News

Outlook for the next four quarters

Tariff structures are shaping the mix of exports. Under the current schedule, finished goods face a duty of 11.1% in South Korea, while intermediate inputs enter at a reduced rate, which has encouraged Indian firms to ship semi-finished lots for final processing near the customer. That shift supports volume but dilutes unit value.

What it means for you

Exporters

Lock annual freight contracts, hedge half of currency exposure and invest in batch-level traceability before tender season.

Importers in South Korea

Dual-source with Indian suppliers but verify certification status and ask for sample audits before volume commitments.

Trade-finance providers

Expect demand for invoice discounting and credit insurance to grow; price risk by buyer, not by corridor.

Freight forwarders

Offer fixed-rate allocations on the Kandla lane and invest in electronic documentation to cut holds.

Companies and leaders in this story

Asian Paints Tata Electronics Infosys Dr. Reddy's Laboratories Dev Malik Kavita Joshi

Frequently asked questions

generic formulations lead, followed by engineering goods and processed inputs; together they account for roughly half of the quarter's increase.

Sources

  1. IGEN Intelligence database: Proprietary tracker of announced projects
  2. Company filings and earnings calls: Disclosures on order books and capex
  3. Industry association surveys: Member-level compliance and sentiment data
  4. Ministry-level press releases: Scheme guidelines and cabinet decisions

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#Services#Trade#Exports#TradeCorridor#CustomsData#SouthKorea
IQ
Written by

Imran Qureshi

Gulf & West Asia Bureau Chief, IGEN News

Based in Dubai; covers the India-GCC corridor, energy trade and sovereign investment flows.

Source & Editorial Attribution

Ministry of Commerce & Industry · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Services and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
R
Rahul Menon
38m ago

The timeline section is a handy reference. Sharing with our procurement team.

A
Ankit Sharma
2h ago

The point about documentation holds true on the ground. Our forwarder has already seen holds from template mismatches.

S
Smita Verma
5h ago

Useful numbers. Would love to see the same breakdown for smaller units, since they carry most of the compliance burden.

In this article
  1. 1. Where the growth is coming from
  2. 2. Margins, freight and payment risk
  3. 3. Competition and market access
  4. 4. Outlook for the next four quarters
  5. 5. Discussion (3)

Trending now

  1. 01Green Hydrogen to Grid Storage: Inside the Fisheries Transition Investments
  2. 02Leadership Lens: Nikhil Kamath on Talent, Capital and the Next Logistics Cycle
  3. 03The Long Read: Communications After the Tariff Reset
  4. 04Maruti Suzuki Commits $8.8 billion to Atomic Energy Expansion as Global Customers Seek a Second Source
  5. 05USA Market Brief: Demand, Tariffs and Where Indian Data Centres Fits
Topic
S51 · Services

Ministry of Commerce & Industry

South KoreaUAE

More to read

All headlines →
Sector · Fisheries

Green Hydrogen to Grid Storage: Inside the Fisheries Transition Investments

7 min read
Leader · Logistics

Leadership Lens: Nikhil Kamath on Talent, Capital and the Next Logistics Cycle

6 min read
Expert · Communications

The Long Read: Communications After the Tariff Reset

9 min read
Sector · Atomic Energy

Maruti Suzuki Commits $8.8 billion to Atomic Energy Expansion as Global Customers Seek a Second Source

4 min read
Country · Data Centres

USA Market Brief: Demand, Tariffs and Where Indian Data Centres Fits

6 min read
Trade · Consumer Brands

Why Australia Is Becoming the Fastest-Growing Market for Indian Consumer Brands

7 min read