India Global News
Visit iGEN World(opens in a new tab)Explore iGEN Expo(opens in a new tab)
AI Plus
India Global News
Explore Upgrade Plan
Sign InRegister
Breaking
India signs $2B semiconductor deal with Netherlands — ASML to set up training center in BangaloreRBI holds rates steady at 6.5% — Export sector welcomes stability amid global uncertaintyIndia-UAE CEPA crosses $100B trade milestone — Services exports surge 40% YoYEuropean Central Bank signals digital euro interoperability with cross-border trade railsNASA commercial space expo unlocks $12B procurement pipeline for private aerospace corridorsIndia signs $2B semiconductor deal with Netherlands — ASML to set up training center in BangaloreRBI holds rates steady at 6.5% — Export sector welcomes stability amid global uncertaintyIndia-UAE CEPA crosses $100B trade milestone — Services exports surge 40% YoYEuropean Central Bank signals digital euro interoperability with cross-border trade railsNASA commercial space expo unlocks $12B procurement pipeline for private aerospace corridors
Back to News FeedInformation and BroadcastingWhy Vietnam Is Becoming the Fastest-Growing Market for Indian Information and Broadcasting
CountryS35 · Information and BroadcastingFreeSummary

Why Vietnam Is Becoming the Fastest-Growing Market for Indian Information and Broadcasting

Outbound shipments to Vietnam reached $6.3 billion in the latest quarter, with refined copper leading the gains as importers rebalance supplier portfolios.

FS
Dr. Farah SiddiquiVERIFIED
Economist, Trade & Development, Centre for Trade Studies
12 Oct 2026, 11:59 IST7 min read9.1K views

Updated 12 Oct 2026, 16:19 IST

Information and Broadcasting: illustrative image for "Why Vietnam Is Becoming the Fastest-Growing Market for Indian Information and Broadcasting"
Global cities and diplomacy: illustrative image for Information and Broadcasting coverage. Photo: Unsplash.
211
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Indian Information and Broadcasting exporters shipped $6.3 billion of goods to Vietnam in Q3 FY27, a rise of 17.1% on the same period last year and the strongest quarterly print since 2022. Customs data reviewed by IGEN shows the increase was broad-based, with refined copper accounting for just under a third of the gain.

Tariff structures are shaping the mix of exports. Under the current schedule, finished goods face a duty of 6.3% in Vietnam, while intermediate inputs enter at a reduced rate, which has encouraged Indian firms to ship semi-finished lots for final processing near the customer. That shift supports volume but dilutes unit value.

Key takeaways

  • Interest-equalisation support extended; duty refund delays remain a pain point.
  • Base case growth of 19.8% annually through 2028, with freight and policy as the main risks.
  • refined copper contributed nearly a third of the incremental volume.
  • Payment cycles have stretched to roughly 75 days; credit insurance demand is rising.
  • Exports to Vietnam reached $6.3 billion in Q3 FY27, up 17.1% year on year.

Where the growth is coming from

Buyers in Vietnam have spent two years reducing reliance on a single source country, and Indian suppliers have been the principal beneficiary. Procurement managers cite shorter lead times out of Nhava Sheva, competitive pricing after the rupee's modest depreciation, and a growing base of certified plants as the reasons for switching.

Government support is arriving in pieces. The commerce ministry has extended interest-equalisation benefits for another year and approved $159 million for market-access initiatives, including buyer-seller meets in Vietnam. Exporters say the funds help but are less valuable than faster refunds of duties and taxes, which still take about 40 days.

By the numbers

Export value
$6.8B
+4.9%
latest quarter
Year-on-year growth
+20%
YoY
strongest since 2022
Corridor share
18.3%
+0.6 pts
of sector exports
Avg. transit time
13 days
-2 days
port to port

Compliance remains the quiet constraint. Importers in Vietnam now require traceability documentation down to the batch level, and exporters without digital record-keeping are finding themselves excluded from tender shortlists. Industry associations say fewer than half of small suppliers currently meet the standard.

“Every month shaved off the payment cycle is worth more to a mid-size exporter than a point of duty relief.”

Kenji Watanabe, Managing Director, Asia Supply Chains

Margins, freight and payment risk

Looking ahead, the sector expects continued momentum through Q4 FY26, supported by restocking cycles abroad and a pipeline of government-to-government engagement. The risk case is a sharp rise in container rates or a policy shift in Vietnam; the base case is 19.8% annual growth through 2028.

Quarterly exports to Vietnam$ billion
Quarterly exports to VietnamQuarterly exports to Vietnam: from 33.8 $ billion in Q1 FY26 to 41.2 $ billion in Q2 FY27; high 41.2 in Q2 FY27, low 33.8 in Q1 FY26.010.320.630.941.233.8Q1 FY2634.5Q2 FY2635.9Q3 FY2636.9Q4 FY2638.4Q1 FY2741.2Q2 FY27

Source: IGEN Intelligence analysis of industry association surveys data. Illustrative mock data.

Competitors are not standing still. Suppliers in Australia have cut prices aggressively in recent months and are courting the same buyers with long-term agreements. Indian exporters who win on price alone, analysts warn, will find their position tested when currency tailwinds fade.

Top destination markets for Indian Information and Broadcasting exports
DestinationValueYoY changeShare
UAE$2.2B+18%11%
USA$5.2B+14.4%25.2%
Singapore$4.8B+21.5%17.3%
Brazil$5.1B+1.6%17.8%
Japan$3.6B+1%11.5%
Source: Company filings and earnings calls; IGEN estimates. Figures are illustrative mock data.

Competition and market access

For smaller exporters, the playbook emerging from the strongest performers is consistent: invest early in certification, lock freight with annual contracts, hedge at least half of currency exposure, and diversify into at least two markets so a single policy change cannot erase a year's margin.

Timeline of key events

  1. 6 Sep 2026
    Order surge begins

    Buyers in Vietnam start dual-sourcing; first large repeat orders land.

  2. 15 Sep 2026
    Freight peaks

    Container rates on the Nhava Sheva route reach their highest level in 18 months.

  3. 24 Sep 2026
    Support extended

    Interest-equalisation benefit renewed for exporters for 12 months.

  4. 3 Oct 2026
    Record quarter

    Shipments reach $6.3 billion, the strongest print since 2022.

  5. 12 Oct 2026
    Buyer-seller meet

    Delegation of 777 firms travels to Vietnam for trade-show week.

Services linked to goods trade are growing in parallel. Testing, certification and logistics companies serving the corridor reported double-digit revenue gains, and at least four Indian firms have opened warehouse or light-assembly facilities in Vietnam to sit closer to customers and shorten delivery windows to under ten days.

Expert commentary

“Buyers are not leaving a supplier, they are building a portfolio. India is now in that portfolio for the first time in many categories.”

HS
Harpreet Sandhu
Chief Economist, Northbridge Capital

“The risk I would watch is a sudden policy move in Vietnam. Everything else can be hedged or absorbed.”

KW
Kenji Watanabe
Managing Director, Asia Supply Chains, Pacific Sourcing Group

“What matters now is execution. The announcements are in place; the next two quarters will show who can deliver.”

AR
Ananya Rao
Energy & Climate Correspondent, IGEN News

Outlook for the next four quarters

The picture is not uniformly bright. Freight rates on the corridor, though 6.3% below their peak, remain volatile, and several mid-sized exporters say payment cycles have lengthened to 75 days from 55. Trade-finance providers report a pickup in requests for credit insurance and invoice discounting.

What it means for you

Exporters

Lock annual freight contracts, hedge half of currency exposure and invest in batch-level traceability before tender season.

Importers in Vietnam

Dual-source with Indian suppliers but verify certification status and ask for sample audits before volume commitments.

Trade-finance providers

Expect demand for invoice discounting and credit insurance to grow; price risk by buyer, not by corridor.

Freight forwarders

Offer fixed-rate allocations on the Nhava Sheva lane and invest in electronic documentation to cut holds.

Companies and leaders in this story

Havells India Maruti Suzuki Titan Company Mahindra Group Amit Chandra Dev Malik

Frequently asked questions

refined copper lead, followed by engineering goods and processed inputs; together they account for roughly half of the quarter's increase.

Sources

  1. Industry association surveys: Member-level compliance and sentiment data
  2. Company filings and earnings calls: Disclosures on order books and capex
  3. UN Comtrade: Bilateral trade flows by HS code
  4. Reserve Bank of India: Exchange-rate and trade-credit bulletins

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#InformationandBroadcasting#Trade#Exports#TradeCorridor#CustomsData#Vietnam
FS
Written by

Dr. Farah Siddiqui

Economist, Trade & Development, Centre for Trade Studies

Researches export competitiveness, tariff pass-through and services-trade measurement.

Source & Editorial Attribution

Ministry of Information & Broadcasting · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Information and Broadcasting and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
T
Tanvi Joshi
38m ago

Good to see concrete figures instead of generalities. The table on destination markets is especially helpful.

F
Faisal Khan
2h ago

Agree with the expert on diversification. Two gateways saved us last quarter.

R
Rahul Menon
5h ago

The timeline section is a handy reference. Sharing with our procurement team.

In this article
  1. 1. Where the growth is coming from
  2. 2. Margins, freight and payment risk
  3. 3. Competition and market access
  4. 4. Outlook for the next four quarters
  5. 5. Discussion (3)

Trending now

  1. 01AI Meets Biotechnology: Early Adopters Report 6.7% Productivity Gains
  2. 02Exporters of engineering goods Chase Brazil Demand as Freight Costs Ease
  3. 03Compliance Window Opens for Power Units as Ministry of Power Tightens Standards
  4. 04$8 billion Investment Wave Reshapes Electronics: Plants, Talent and the Race for Capacity
  5. 05AI Meets Environment: Early Adopters Report 8.7% Productivity Gains
Topic
S35 · Information and Broadcasting

Ministry of Information & Broadcasting

VietnamAustralia

More to read

All headlines →
Technology · Biotechnology

AI Meets Biotechnology: Early Adopters Report 6.7% Productivity Gains

9 min read
Country · Space

Exporters of engineering goods Chase Brazil Demand as Freight Costs Ease

7 min read
Policy · Power

Compliance Window Opens for Power Units as Ministry of Power Tightens Standards

9 min read
Technology · Electronics

$8 billion Investment Wave Reshapes Electronics: Plants, Talent and the Race for Capacity

8 min read
Company · Environment

AI Meets Environment: Early Adopters Report 8.7% Productivity Gains

6 min read
Trade · Communications

India-Singapore Corridor: Communications Shipments Hit $2.3 billion in Q3 FY27

6 min read
India Global News

The premier institutional platform for global trade intelligence. Empowering 50,000+ professionals with real-time insights, bilateral trade corridors, and predictive analytics across 195 countries.

Stay Ahead of the Curve

Get daily trade intelligence briefings delivered to your inbox. Join 50k+ leaders. Delivered fresh before market opening.

Secure subscription. No spam. Strict data privacy.

Platform

  • Headlines
  • Trending
  • Company News
  • Leader News
  • Expert News
  • Sector News
  • Country News
  • Communities

Intelligence

  • Executive Decision Signals
  • Trade Policy Tracker
  • Bilateral Corridor Matrix
  • Live FDI & Capital Tracker
  • 60 Industrial Sectors
  • Predictive Signals

Events & Expo

  • Expert AMAs & Webinars
  • Executive Roundtables
  • Global Trade Summits
  • B2B Expo Network

Company

  • About iGEN
  • Membership Plans
  • Corporate Directory
  • CareersHiring
  • Contact
  • Advertise

Get In Touch

  • +91 11 4567 8900
  • contact@indiaglobalnews.org
  • New Delhi, India

© 2026 India Global News. All rights reserved.

iGEN is a registered trademark of Global Trade Intelligence Corp.

  • Privacy Policy
  • Terms of Service
  • Cookie Policy
  • Sitemap
System Operational
FeedCountryLeaderSearchProfile
📱Feed
🔥Headlines
📈Trending
🏢Company News
👑Leader News
🎓Expert News
🏭Sector News
🌐Country News
🤝Communities
👤My News
Back to News FeedInformation and BroadcastingWhy Vietnam Is Becoming the Fastest-Growing Market for Indian Information and Broadcasting
CountryS35 · Information and BroadcastingFreeSummary

Why Vietnam Is Becoming the Fastest-Growing Market for Indian Information and Broadcasting

Outbound shipments to Vietnam reached $6.3 billion in the latest quarter, with refined copper leading the gains as importers rebalance supplier portfolios.

FS
Dr. Farah SiddiquiVERIFIED
Economist, Trade & Development, Centre for Trade Studies
12 Oct 2026, 11:59 IST7 min read9.1K views

Updated 12 Oct 2026, 16:19 IST

Information and Broadcasting: illustrative image for "Why Vietnam Is Becoming the Fastest-Growing Market for Indian Information and Broadcasting"
Global cities and diplomacy: illustrative image for Information and Broadcasting coverage. Photo: Unsplash.
211
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Indian Information and Broadcasting exporters shipped $6.3 billion of goods to Vietnam in Q3 FY27, a rise of 17.1% on the same period last year and the strongest quarterly print since 2022. Customs data reviewed by IGEN shows the increase was broad-based, with refined copper accounting for just under a third of the gain.

Tariff structures are shaping the mix of exports. Under the current schedule, finished goods face a duty of 6.3% in Vietnam, while intermediate inputs enter at a reduced rate, which has encouraged Indian firms to ship semi-finished lots for final processing near the customer. That shift supports volume but dilutes unit value.

Key takeaways

  • Interest-equalisation support extended; duty refund delays remain a pain point.
  • Base case growth of 19.8% annually through 2028, with freight and policy as the main risks.
  • refined copper contributed nearly a third of the incremental volume.
  • Payment cycles have stretched to roughly 75 days; credit insurance demand is rising.
  • Exports to Vietnam reached $6.3 billion in Q3 FY27, up 17.1% year on year.

Where the growth is coming from

Buyers in Vietnam have spent two years reducing reliance on a single source country, and Indian suppliers have been the principal beneficiary. Procurement managers cite shorter lead times out of Nhava Sheva, competitive pricing after the rupee's modest depreciation, and a growing base of certified plants as the reasons for switching.

Government support is arriving in pieces. The commerce ministry has extended interest-equalisation benefits for another year and approved $159 million for market-access initiatives, including buyer-seller meets in Vietnam. Exporters say the funds help but are less valuable than faster refunds of duties and taxes, which still take about 40 days.

By the numbers

Export value
$6.8B
+4.9%
latest quarter
Year-on-year growth
+20%
YoY
strongest since 2022
Corridor share
18.3%
+0.6 pts
of sector exports
Avg. transit time
13 days
-2 days
port to port

Compliance remains the quiet constraint. Importers in Vietnam now require traceability documentation down to the batch level, and exporters without digital record-keeping are finding themselves excluded from tender shortlists. Industry associations say fewer than half of small suppliers currently meet the standard.

“Every month shaved off the payment cycle is worth more to a mid-size exporter than a point of duty relief.”

Kenji Watanabe, Managing Director, Asia Supply Chains

Margins, freight and payment risk

Looking ahead, the sector expects continued momentum through Q4 FY26, supported by restocking cycles abroad and a pipeline of government-to-government engagement. The risk case is a sharp rise in container rates or a policy shift in Vietnam; the base case is 19.8% annual growth through 2028.

Quarterly exports to Vietnam$ billion
Quarterly exports to VietnamQuarterly exports to Vietnam: from 33.8 $ billion in Q1 FY26 to 41.2 $ billion in Q2 FY27; high 41.2 in Q2 FY27, low 33.8 in Q1 FY26.010.320.630.941.233.8Q1 FY2634.5Q2 FY2635.9Q3 FY2636.9Q4 FY2638.4Q1 FY2741.2Q2 FY27

Source: IGEN Intelligence analysis of industry association surveys data. Illustrative mock data.

Competitors are not standing still. Suppliers in Australia have cut prices aggressively in recent months and are courting the same buyers with long-term agreements. Indian exporters who win on price alone, analysts warn, will find their position tested when currency tailwinds fade.

Top destination markets for Indian Information and Broadcasting exports
DestinationValueYoY changeShare
UAE$2.2B+18%11%
USA$5.2B+14.4%25.2%
Singapore$4.8B+21.5%17.3%
Brazil$5.1B+1.6%17.8%
Japan$3.6B+1%11.5%
Source: Company filings and earnings calls; IGEN estimates. Figures are illustrative mock data.

Competition and market access

For smaller exporters, the playbook emerging from the strongest performers is consistent: invest early in certification, lock freight with annual contracts, hedge at least half of currency exposure, and diversify into at least two markets so a single policy change cannot erase a year's margin.

Timeline of key events

  1. 6 Sep 2026
    Order surge begins

    Buyers in Vietnam start dual-sourcing; first large repeat orders land.

  2. 15 Sep 2026
    Freight peaks

    Container rates on the Nhava Sheva route reach their highest level in 18 months.

  3. 24 Sep 2026
    Support extended

    Interest-equalisation benefit renewed for exporters for 12 months.

  4. 3 Oct 2026
    Record quarter

    Shipments reach $6.3 billion, the strongest print since 2022.

  5. 12 Oct 2026
    Buyer-seller meet

    Delegation of 777 firms travels to Vietnam for trade-show week.

Services linked to goods trade are growing in parallel. Testing, certification and logistics companies serving the corridor reported double-digit revenue gains, and at least four Indian firms have opened warehouse or light-assembly facilities in Vietnam to sit closer to customers and shorten delivery windows to under ten days.

Expert commentary

“Buyers are not leaving a supplier, they are building a portfolio. India is now in that portfolio for the first time in many categories.”

HS
Harpreet Sandhu
Chief Economist, Northbridge Capital

“The risk I would watch is a sudden policy move in Vietnam. Everything else can be hedged or absorbed.”

KW
Kenji Watanabe
Managing Director, Asia Supply Chains, Pacific Sourcing Group

“What matters now is execution. The announcements are in place; the next two quarters will show who can deliver.”

AR
Ananya Rao
Energy & Climate Correspondent, IGEN News

Outlook for the next four quarters

The picture is not uniformly bright. Freight rates on the corridor, though 6.3% below their peak, remain volatile, and several mid-sized exporters say payment cycles have lengthened to 75 days from 55. Trade-finance providers report a pickup in requests for credit insurance and invoice discounting.

What it means for you

Exporters

Lock annual freight contracts, hedge half of currency exposure and invest in batch-level traceability before tender season.

Importers in Vietnam

Dual-source with Indian suppliers but verify certification status and ask for sample audits before volume commitments.

Trade-finance providers

Expect demand for invoice discounting and credit insurance to grow; price risk by buyer, not by corridor.

Freight forwarders

Offer fixed-rate allocations on the Nhava Sheva lane and invest in electronic documentation to cut holds.

Companies and leaders in this story

Havells India Maruti Suzuki Titan Company Mahindra Group Amit Chandra Dev Malik

Frequently asked questions

refined copper lead, followed by engineering goods and processed inputs; together they account for roughly half of the quarter's increase.

Sources

  1. Industry association surveys: Member-level compliance and sentiment data
  2. Company filings and earnings calls: Disclosures on order books and capex
  3. UN Comtrade: Bilateral trade flows by HS code
  4. Reserve Bank of India: Exchange-rate and trade-credit bulletins

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#InformationandBroadcasting#Trade#Exports#TradeCorridor#CustomsData#Vietnam
FS
Written by

Dr. Farah Siddiqui

Economist, Trade & Development, Centre for Trade Studies

Researches export competitiveness, tariff pass-through and services-trade measurement.

Source & Editorial Attribution

Ministry of Information & Broadcasting · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Information and Broadcasting and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
T
Tanvi Joshi
38m ago

Good to see concrete figures instead of generalities. The table on destination markets is especially helpful.

F
Faisal Khan
2h ago

Agree with the expert on diversification. Two gateways saved us last quarter.

R
Rahul Menon
5h ago

The timeline section is a handy reference. Sharing with our procurement team.

In this article
  1. 1. Where the growth is coming from
  2. 2. Margins, freight and payment risk
  3. 3. Competition and market access
  4. 4. Outlook for the next four quarters
  5. 5. Discussion (3)

Trending now

  1. 01AI Meets Biotechnology: Early Adopters Report 6.7% Productivity Gains
  2. 02Exporters of engineering goods Chase Brazil Demand as Freight Costs Ease
  3. 03Compliance Window Opens for Power Units as Ministry of Power Tightens Standards
  4. 04$8 billion Investment Wave Reshapes Electronics: Plants, Talent and the Race for Capacity
  5. 05AI Meets Environment: Early Adopters Report 8.7% Productivity Gains
Topic
S35 · Information and Broadcasting

Ministry of Information & Broadcasting

VietnamAustralia

More to read

All headlines →
Technology · Biotechnology

AI Meets Biotechnology: Early Adopters Report 6.7% Productivity Gains

9 min read
Country · Space

Exporters of engineering goods Chase Brazil Demand as Freight Costs Ease

7 min read
Policy · Power

Compliance Window Opens for Power Units as Ministry of Power Tightens Standards

9 min read
Technology · Electronics

$8 billion Investment Wave Reshapes Electronics: Plants, Talent and the Race for Capacity

8 min read
Company · Environment

AI Meets Environment: Early Adopters Report 8.7% Productivity Gains

6 min read
Trade · Communications

India-Singapore Corridor: Communications Shipments Hit $2.3 billion in Q3 FY27

6 min read