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Back to News FeedCoalNikhil Kamath's Playbook: Three Decisions That Reshaped a Coal Franchise
LeaderS12 · CoalFreeSummary

Nikhil Kamath's Playbook: Three Decisions That Reshaped a Coal Franchise

In a wide-ranging conversation, Nikhil Kamath explains how the company chose its markets, which bets failed and why the next decade belongs to disciplined operators.

MI
Meera IyerVERIFIED
Senior Trade Correspondent, IGEN News
21 Oct 2026, 07:09 IST5 min read1.0K views

Updated 21 Oct 2026, 12:29 IST

Coal: illustrative image for "Nikhil Kamath's Playbook: Three Decisions That Reshaped a Coal Franchise"
Business leaders and the boardroom: illustrative image for Coal coverage. Photo: Unsplash.
430
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Member story

Speaking at the company's headquarters, Nikhil Kamath is direct about the starting point. "Fifteen years ago we were a domestic supplier with a good reputation and no global brand," the chief executive says. "We sold on price, we got squeezed, and we realised that if we did not move up the value chain we would not exist in a decade."

On sustainability, Nikhil Kamath says customer pressure is real. Two of the company's top five buyers now include emissions data in their scorecards. "Five years ago it was a footnote. Today it is a line item in the tender," the CEO says, adding that the firm has committed to renewable electricity at its main sites by 2030.

Key takeaways

  • Board rule: no project is approved unless it can be funded from accruals in a downside case.
  • The company walked away from 15.4% of revenue that failed margin thresholds.
  • Customer scorecards now include emissions data; renewable power targeted by 2030.
  • Each new market took three to four years to crack; patience is framed as strategy.
  • Export revenue is now 27.7% of the total, serving customers in 1,279 countries.

From domestic supplier to global brand

Asked about the policy environment, the CEO is pragmatic. Incentive schemes help, but Nikhil Kamath argues the bigger lever is predictability: stable duty structures, faster customs clearance and a reliable power supply. "If the rules change every budget, long-term investment looks like gambling."

Technology is the next frontier. The company has begun deploying machine vision on three production lines and plans to extend predictive maintenance to all plants within two years. Nikhil Kamath is wary of hype, but points to early data showing 5.2% lower rework costs. "Show me the yield, not the demo," the CEO says.

By the numbers

Export share
59%
of revenue
from exports today
Countries served
33
markets
countries served
Margin change
+6.4 pts
margin
over the period
Rework cost cut
19%
lower
rework cost with vision

As the interview closes, Nikhil Kamath offers advice for younger founders considering the same path: choose one market, serve it obsessively, hire locally, and measure patience in years rather than quarters. "Global is not a launch," the CEO says. "It is a habit you build one customer at a time."

“Global is not a launch. It is a habit you build one customer at a time.”

Sanjay Kulkarni, Banking & Trade Finance Editor

Talent and capital allocation

The results are visible. Export revenue now represents 27.7% of the total, the company serves customers in 1,279 countries, and its operating margin has widened by roughly 5.2% over the period. Nikhil Kamath credits patience: "Every one of these markets took us three to four years to crack. Boards that want results in four quarters should not enter."

Export share of revenue% of revenue
Export share of revenueExport share of revenue: from 19.1 % of revenue in W1 to 25.8 % of revenue in W8; high 25.8 in W8, low 19.1 in W1.17.219.321.523.625.819.1W1W2W3W423.4W5W6W725.8W8

Source: IGEN Intelligence analysis of igen intelligence database data. Illustrative mock data.

Talent is the recurring theme. The company runs a graduate programme that rotates new hires through manufacturing, quality and customer support, and Nikhil Kamath sits in on the final interview for every senior engineering role. "Capital is available. Judgement is scarce," the CEO says. "We hire for the second and buy the first."

Milestones in the company's global journey
MilestoneYearInvestmentOutcome
Certification pushYear 2$335 millionQualified with 5 buyers
Office in AustraliaYear 4$18 millionLocal team of 40
Margin disciplineYear 6n/aExited 15.4% of revenue
Graduate programmeYear 7$10 million120 hires
Machine visionYear 12$16 million3 lines live
Source: Central Board of Indirect Taxes & Customs; IGEN estimates. Figures are illustrative mock data.

Failures, policy and technology

The conversation turns to failures. A joint venture in Vietnam was wound up after two years when the partners disagreed over quality standards. "We lost $335 million and learned that you cannot share a brand with someone who does not share your inspection regime," Nikhil Kamath says. "Culture beats contract."

Timeline of key events

  1. 7 Sep 2026
    Pivot decision

    Leadership resolves to move up the value chain after margin squeeze.

  2. 18 Sep 2026
    Certification investment

    $335 million spent on testing and approvals ahead of demand.

  3. 29 Sep 2026
    First overseas office

    Sales and service team established in Australia.

  4. 10 Oct 2026
    JV wound up

    Partnership in Vietnam ends over quality-standards disagreement.

  5. 21 Oct 2026
    Machine vision rollout

    Deployed on three lines; extension to all plants planned.

That realisation triggered a sequence of decisions. The first was to invest in certification and testing ahead of demand, a bet that cost $335 million before it earned a rupee. The second was to open a sales and service office in Australia, staffed with local engineers. The third was to walk away from 15.4% of revenue that did not meet margin thresholds.

Expert commentary

“Capital is available. Judgement is scarce. We hire for the second and buy the first.”

RK
Rajiv Khanna
Former Commerce Secretary, Independent Advisor

“In my conversations with procurement heads, reliability is mentioned three times for every mention of price.”

SK
Sanjay Kulkarni
Banking & Trade Finance Editor, IGEN News

“For Coal, the margin of safety is in diversification: two markets, two gateways and two sources of finance.”

KS
Karthik Subramanian
Logistics & Ports Reporter, IGEN News

Advice for the next generation

Succession planning also receives attention. Nikhil Kamath has publicly named a successor development track and says three internal candidates are in line. "A company that depends on one person is a hobby," the CEO says, smiling. "We are building an institution that should not need me."

What it means for you

Founders and CEOs

Choose one market, hire locally and measure patience in years; walk away from revenue that erodes margin.

Investors

Look for boards with explicit downside-case funding rules and a visible succession track.

Policy makers

Predictable duty and power regimes matter more to long-term investors than headline incentives.

Professionals

Rotational programmes and judgement-led hiring signal where leadership pipelines are being built.

Companies and leaders in this story

Wipro Hindalco Industries JSW Steel Tata Steel Nikhil Kamath Anita Deshmukh Sudha Raghavan

Frequently asked questions

Three to four years per major market, according to the CEO, with the first decade focused on certification and trust.

Sources

  1. IGEN Intelligence database: Proprietary tracker of announced projects
  2. Central Board of Indirect Taxes & Customs: Port-level clearance and dwell data
  3. UN Comtrade: Bilateral trade flows by HS code
  4. Port authority statistics: Container volumes, dwell times and berth productivity

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#Coal#Leader#Leadership#Interview#Strategy#Australia
MI
Written by

Meera Iyer

Senior Trade Correspondent, IGEN News

Covers bilateral trade corridors, customs reform and export finance. Previously a commodities desk reporter in Mumbai.

Source & Editorial Attribution

Ministry of Coal · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Coal and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
D
Deepa Nair
38m ago

Any word on how this plays out for services exporters? Would be a good follow-up.

A
Ankit Sharma
2h ago

The point about documentation holds true on the ground. Our forwarder has already seen holds from template mismatches.

T
Tanvi Joshi
5h ago

Good to see concrete figures instead of generalities. The table on destination markets is especially helpful.

In this article
  1. 1. From domestic supplier to global brand
  2. 2. Talent and capital allocation
  3. 3. Failures, policy and technology
  4. 4. Advice for the next generation
  5. 5. Discussion (3)

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  4. 04The Rakesh Bhargava Interview: Why Electronics Needs a Ten-Year View
  5. 05$1.9 billion Investment Wave Reshapes Ports: Plants, Talent and the Race for Capacity
Topic
S12 · Coal

Ministry of Coal

AustraliaVietnam

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Back to News FeedCoalNikhil Kamath's Playbook: Three Decisions That Reshaped a Coal Franchise
LeaderS12 · CoalFreeSummary

Nikhil Kamath's Playbook: Three Decisions That Reshaped a Coal Franchise

In a wide-ranging conversation, Nikhil Kamath explains how the company chose its markets, which bets failed and why the next decade belongs to disciplined operators.

MI
Meera IyerVERIFIED
Senior Trade Correspondent, IGEN News
21 Oct 2026, 07:09 IST5 min read1.0K views

Updated 21 Oct 2026, 12:29 IST

Coal: illustrative image for "Nikhil Kamath's Playbook: Three Decisions That Reshaped a Coal Franchise"
Business leaders and the boardroom: illustrative image for Coal coverage. Photo: Unsplash.
430
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Member story

Speaking at the company's headquarters, Nikhil Kamath is direct about the starting point. "Fifteen years ago we were a domestic supplier with a good reputation and no global brand," the chief executive says. "We sold on price, we got squeezed, and we realised that if we did not move up the value chain we would not exist in a decade."

On sustainability, Nikhil Kamath says customer pressure is real. Two of the company's top five buyers now include emissions data in their scorecards. "Five years ago it was a footnote. Today it is a line item in the tender," the CEO says, adding that the firm has committed to renewable electricity at its main sites by 2030.

Key takeaways

  • Board rule: no project is approved unless it can be funded from accruals in a downside case.
  • The company walked away from 15.4% of revenue that failed margin thresholds.
  • Customer scorecards now include emissions data; renewable power targeted by 2030.
  • Each new market took three to four years to crack; patience is framed as strategy.
  • Export revenue is now 27.7% of the total, serving customers in 1,279 countries.

From domestic supplier to global brand

Asked about the policy environment, the CEO is pragmatic. Incentive schemes help, but Nikhil Kamath argues the bigger lever is predictability: stable duty structures, faster customs clearance and a reliable power supply. "If the rules change every budget, long-term investment looks like gambling."

Technology is the next frontier. The company has begun deploying machine vision on three production lines and plans to extend predictive maintenance to all plants within two years. Nikhil Kamath is wary of hype, but points to early data showing 5.2% lower rework costs. "Show me the yield, not the demo," the CEO says.

By the numbers

Export share
59%
of revenue
from exports today
Countries served
33
markets
countries served
Margin change
+6.4 pts
margin
over the period
Rework cost cut
19%
lower
rework cost with vision

As the interview closes, Nikhil Kamath offers advice for younger founders considering the same path: choose one market, serve it obsessively, hire locally, and measure patience in years rather than quarters. "Global is not a launch," the CEO says. "It is a habit you build one customer at a time."

“Global is not a launch. It is a habit you build one customer at a time.”

Sanjay Kulkarni, Banking & Trade Finance Editor

Talent and capital allocation

The results are visible. Export revenue now represents 27.7% of the total, the company serves customers in 1,279 countries, and its operating margin has widened by roughly 5.2% over the period. Nikhil Kamath credits patience: "Every one of these markets took us three to four years to crack. Boards that want results in four quarters should not enter."

Export share of revenue% of revenue
Export share of revenueExport share of revenue: from 19.1 % of revenue in W1 to 25.8 % of revenue in W8; high 25.8 in W8, low 19.1 in W1.17.219.321.523.625.819.1W1W2W3W423.4W5W6W725.8W8

Source: IGEN Intelligence analysis of igen intelligence database data. Illustrative mock data.

Talent is the recurring theme. The company runs a graduate programme that rotates new hires through manufacturing, quality and customer support, and Nikhil Kamath sits in on the final interview for every senior engineering role. "Capital is available. Judgement is scarce," the CEO says. "We hire for the second and buy the first."

Milestones in the company's global journey
MilestoneYearInvestmentOutcome
Certification pushYear 2$335 millionQualified with 5 buyers
Office in AustraliaYear 4$18 millionLocal team of 40
Margin disciplineYear 6n/aExited 15.4% of revenue
Graduate programmeYear 7$10 million120 hires
Machine visionYear 12$16 million3 lines live
Source: Central Board of Indirect Taxes & Customs; IGEN estimates. Figures are illustrative mock data.

Failures, policy and technology

The conversation turns to failures. A joint venture in Vietnam was wound up after two years when the partners disagreed over quality standards. "We lost $335 million and learned that you cannot share a brand with someone who does not share your inspection regime," Nikhil Kamath says. "Culture beats contract."

Timeline of key events

  1. 7 Sep 2026
    Pivot decision

    Leadership resolves to move up the value chain after margin squeeze.

  2. 18 Sep 2026
    Certification investment

    $335 million spent on testing and approvals ahead of demand.

  3. 29 Sep 2026
    First overseas office

    Sales and service team established in Australia.

  4. 10 Oct 2026
    JV wound up

    Partnership in Vietnam ends over quality-standards disagreement.

  5. 21 Oct 2026
    Machine vision rollout

    Deployed on three lines; extension to all plants planned.

That realisation triggered a sequence of decisions. The first was to invest in certification and testing ahead of demand, a bet that cost $335 million before it earned a rupee. The second was to open a sales and service office in Australia, staffed with local engineers. The third was to walk away from 15.4% of revenue that did not meet margin thresholds.

Expert commentary

“Capital is available. Judgement is scarce. We hire for the second and buy the first.”

RK
Rajiv Khanna
Former Commerce Secretary, Independent Advisor

“In my conversations with procurement heads, reliability is mentioned three times for every mention of price.”

SK
Sanjay Kulkarni
Banking & Trade Finance Editor, IGEN News

“For Coal, the margin of safety is in diversification: two markets, two gateways and two sources of finance.”

KS
Karthik Subramanian
Logistics & Ports Reporter, IGEN News

Advice for the next generation

Succession planning also receives attention. Nikhil Kamath has publicly named a successor development track and says three internal candidates are in line. "A company that depends on one person is a hobby," the CEO says, smiling. "We are building an institution that should not need me."

What it means for you

Founders and CEOs

Choose one market, hire locally and measure patience in years; walk away from revenue that erodes margin.

Investors

Look for boards with explicit downside-case funding rules and a visible succession track.

Policy makers

Predictable duty and power regimes matter more to long-term investors than headline incentives.

Professionals

Rotational programmes and judgement-led hiring signal where leadership pipelines are being built.

Companies and leaders in this story

Wipro Hindalco Industries JSW Steel Tata Steel Nikhil Kamath Anita Deshmukh Sudha Raghavan

Frequently asked questions

Three to four years per major market, according to the CEO, with the first decade focused on certification and trust.

Sources

  1. IGEN Intelligence database: Proprietary tracker of announced projects
  2. Central Board of Indirect Taxes & Customs: Port-level clearance and dwell data
  3. UN Comtrade: Bilateral trade flows by HS code
  4. Port authority statistics: Container volumes, dwell times and berth productivity

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#Coal#Leader#Leadership#Interview#Strategy#Australia
MI
Written by

Meera Iyer

Senior Trade Correspondent, IGEN News

Covers bilateral trade corridors, customs reform and export finance. Previously a commodities desk reporter in Mumbai.

Source & Editorial Attribution

Ministry of Coal · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Coal and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
D
Deepa Nair
38m ago

Any word on how this plays out for services exporters? Would be a good follow-up.

A
Ankit Sharma
2h ago

The point about documentation holds true on the ground. Our forwarder has already seen holds from template mismatches.

T
Tanvi Joshi
5h ago

Good to see concrete figures instead of generalities. The table on destination markets is especially helpful.

In this article
  1. 1. From domestic supplier to global brand
  2. 2. Talent and capital allocation
  3. 3. Failures, policy and technology
  4. 4. Advice for the next generation
  5. 5. Discussion (3)

Trending now

  1. 01Mahindra Group Commits $4.7 billion to Film Making Expansion as Global Customers Seek a Second Source
  2. 02Retail Exports to Saudi Arabia Jump 17.7% as Buyers Diversify Away From Single-Source Supply
  3. 03AI Meets Startups: Early Adopters Report 13.5% Productivity Gains
  4. 04The Rakesh Bhargava Interview: Why Electronics Needs a Ten-Year View
  5. 05$1.9 billion Investment Wave Reshapes Ports: Plants, Talent and the Race for Capacity
Topic
S12 · Coal

Ministry of Coal

AustraliaVietnam

More to read

All headlines →
Company · Film Making

Mahindra Group Commits $4.7 billion to Film Making Expansion as Global Customers Seek a Second Source

4 min read
Country · Retail

Retail Exports to Saudi Arabia Jump 17.7% as Buyers Diversify Away From Single-Source Supply

7 min read
Sector · Startups

AI Meets Startups: Early Adopters Report 13.5% Productivity Gains

9 min read
Leader · Electronics

The Rakesh Bhargava Interview: Why Electronics Needs a Ten-Year View

4 min read
Technology · Ports

$1.9 billion Investment Wave Reshapes Ports: Plants, Talent and the Race for Capacity

10 min read
Company · Shipbuilding

Tata Electronics Commits $5.3 billion to Shipbuilding Expansion as Global Customers Seek a Second Source

4 min read