Speaking at the company's headquarters, Nikhil Kamath is direct about the starting point. "Fifteen years ago we were a domestic supplier with a good reputation and no global brand," the chief executive says. "We sold on price, we got squeezed, and we realised that if we did not move up the value chain we would not exist in a decade."
On sustainability, Nikhil Kamath says customer pressure is real. Two of the company's top five buyers now include emissions data in their scorecards. "Five years ago it was a footnote. Today it is a line item in the tender," the CEO says, adding that the firm has committed to renewable electricity at its main sites by 2030.
From domestic supplier to global brand
Asked about the policy environment, the CEO is pragmatic. Incentive schemes help, but Nikhil Kamath argues the bigger lever is predictability: stable duty structures, faster customs clearance and a reliable power supply. "If the rules change every budget, long-term investment looks like gambling."
Technology is the next frontier. The company has begun deploying machine vision on three production lines and plans to extend predictive maintenance to all plants within two years. Nikhil Kamath is wary of hype, but points to early data showing 5.2% lower rework costs. "Show me the yield, not the demo," the CEO says.
By the numbers
As the interview closes, Nikhil Kamath offers advice for younger founders considering the same path: choose one market, serve it obsessively, hire locally, and measure patience in years rather than quarters. "Global is not a launch," the CEO says. "It is a habit you build one customer at a time."
“Global is not a launch. It is a habit you build one customer at a time.”
Talent and capital allocation
The results are visible. Export revenue now represents 27.7% of the total, the company serves customers in 1,279 countries, and its operating margin has widened by roughly 5.2% over the period. Nikhil Kamath credits patience: "Every one of these markets took us three to four years to crack. Boards that want results in four quarters should not enter."
Source: IGEN Intelligence analysis of igen intelligence database data. Illustrative mock data.
Talent is the recurring theme. The company runs a graduate programme that rotates new hires through manufacturing, quality and customer support, and Nikhil Kamath sits in on the final interview for every senior engineering role. "Capital is available. Judgement is scarce," the CEO says. "We hire for the second and buy the first."
| Milestone | Year | Investment | Outcome |
|---|---|---|---|
| Certification push | Year 2 | $335 million | Qualified with 5 buyers |
| Office in Australia | Year 4 | $18 million | Local team of 40 |
| Margin discipline | Year 6 | n/a | Exited 15.4% of revenue |
| Graduate programme | Year 7 | $10 million | 120 hires |
| Machine vision | Year 12 | $16 million | 3 lines live |
Failures, policy and technology
The conversation turns to failures. A joint venture in Vietnam was wound up after two years when the partners disagreed over quality standards. "We lost $335 million and learned that you cannot share a brand with someone who does not share your inspection regime," Nikhil Kamath says. "Culture beats contract."
Timeline of key events
- Pivot decision
Leadership resolves to move up the value chain after margin squeeze.
- Certification investment
$335 million spent on testing and approvals ahead of demand.
- First overseas office
Sales and service team established in Australia.
- JV wound up
Partnership in Vietnam ends over quality-standards disagreement.
- Machine vision rollout
Deployed on three lines; extension to all plants planned.
That realisation triggered a sequence of decisions. The first was to invest in certification and testing ahead of demand, a bet that cost $335 million before it earned a rupee. The second was to open a sales and service office in Australia, staffed with local engineers. The third was to walk away from 15.4% of revenue that did not meet margin thresholds.
Expert commentary
“Capital is available. Judgement is scarce. We hire for the second and buy the first.”
“In my conversations with procurement heads, reliability is mentioned three times for every mention of price.”
“For Coal, the margin of safety is in diversification: two markets, two gateways and two sources of finance.”
Advice for the next generation
Succession planning also receives attention. Nikhil Kamath has publicly named a successor development track and says three internal candidates are in line. "A company that depends on one person is a hobby," the CEO says, smiling. "We are building an institution that should not need me."
What it means for you
Choose one market, hire locally and measure patience in years; walk away from revenue that erodes margin.
Look for boards with explicit downside-case funding rules and a visible succession track.
Predictable duty and power regimes matter more to long-term investors than headline incentives.
Rotational programmes and judgement-led hiring signal where leadership pipelines are being built.
Companies and leaders in this story
Frequently asked questions
Sources
- IGEN Intelligence database: Proprietary tracker of announced projects
- Central Board of Indirect Taxes & Customs: Port-level clearance and dwell data
- UN Comtrade: Bilateral trade flows by HS code
- Port authority statistics: Container volumes, dwell times and berth productivity
Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.