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Back to News FeedAyushWhy Brazil Is Becoming the Fastest-Growing Market for Indian Ayush & Herbal Medicine
TradeS07 · Ayush & Ayurveda & Herbal MedicineFreeSummary

Why Brazil Is Becoming the Fastest-Growing Market for Indian Ayush & Herbal Medicine

Order books for Ayush & Herbal Medicine exporters are the fullest in three years, but margin pressure and certification delays threaten to cap the upside.

IQ
Imran QureshiVERIFIED
Gulf & West Asia Bureau Chief, IGEN News
4 Oct 2026, 16:38 IST5 min read6.3K views

Updated 6 Oct 2026, 21:58 IST

Ayush & Ayurveda & Herbal Medicine: illustrative image for "Why Brazil Is Becoming the Fastest-Growing Market for Indian Ayush & Herbal Medicine"
Pharmaceuticals and healthcare: illustrative image for Ayush & Herbal Medicine coverage. Photo: Unsplash.
123
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Indian Ayush & Herbal Medicine exporters shipped $4.5 billion of goods to Brazil in Q2 FY27, a rise of 12.9% on the same period last year and the strongest quarterly print since 2022. Customs data reviewed by IGEN shows the increase was broad-based, with refined copper accounting for just under a third of the gain.

Services linked to goods trade are growing in parallel. Testing, certification and logistics companies serving the corridor reported double-digit revenue gains, and at least four Indian firms have opened warehouse or light-assembly facilities in Brazil to sit closer to customers and shorten delivery windows to under ten days.

Key takeaways

  • Base case growth of 28.9% annually through 2028, with freight and policy as the main risks.
  • Payment cycles have stretched to roughly 75 days; credit insurance demand is rising.
  • Batch-level traceability is becoming a gate for tender shortlists in Brazil.
  • Exports to Brazil reached $4.5 billion in Q2 FY27, up 12.9% year on year.
  • refined copper contributed nearly a third of the incremental volume.

Where the growth is coming from

Looking ahead, the sector expects continued momentum through Q2 FY27, supported by restocking cycles abroad and a pipeline of government-to-government engagement. The risk case is a sharp rise in container rates or a policy shift in Brazil; the base case is 28.9% annual growth through 2028.

The picture is not uniformly bright. Freight rates on the corridor, though 9.2% below their peak, remain volatile, and several mid-sized exporters say payment cycles have lengthened to 75 days from 55. Trade-finance providers report a pickup in requests for credit insurance and invoice discounting.

By the numbers

Export value
$6.7B
+4.1%
latest quarter
Year-on-year growth
+12.8%
YoY
strongest since 2022
Corridor share
8.7%
+0.9 pts
of sector exports
Avg. transit time
14 days
-5 days
port to port

Buyers in Brazil have spent two years reducing reliance on a single source country, and Indian suppliers have been the principal beneficiary. Procurement managers cite shorter lead times out of Tuticorin, competitive pricing after the rupee's modest depreciation, and a growing base of certified plants as the reasons for switching.

“Buyers are not leaving a supplier, they are building a portfolio. India is now in that portfolio for the first time in many categories.”

Harpreet Sandhu, Chief Economist

Margins, freight and payment risk

Competitors are not standing still. Suppliers in United Kingdom have cut prices aggressively in recent months and are courting the same buyers with long-term agreements. Indian exporters who win on price alone, analysts warn, will find their position tested when currency tailwinds fade.

Quarterly exports to Brazil$ billion
Quarterly exports to BrazilQuarterly exports to Brazil: from 16.9 $ billion in Q1 FY26 to 21.2 $ billion in Q2 FY27; high 21.2 in Q2 FY27, low 16.9 in Q1 FY26.05.310.615.921.216.9Q1 FY2617.1Q2 FY2617.9Q3 FY2618.4Q4 FY2619.6Q1 FY2721.2Q2 FY27

Source: IGEN Intelligence analysis of port authority statistics data. Illustrative mock data.

For smaller exporters, the playbook emerging from the strongest performers is consistent: invest early in certification, lock freight with annual contracts, hedge at least half of currency exposure, and diversify into at least two markets so a single policy change cannot erase a year's margin.

Top destination markets for Indian Ayush & Herbal Medicine exports
DestinationValueYoY changeShare
Japan$3B+20.8%19.1%
Netherlands$1B-3.8%8.2%
Australia$1.3B+8.8%17.7%
United Kingdom$5.8B+19.9%7.1%
South Korea$1.9B+7.5%8.5%
Source: UN Comtrade; IGEN estimates. Figures are illustrative mock data.

Competition and market access

Infosys reported that its Brazil order book has doubled since January and now represents 28.9% of export revenue. The company is adding a second shift at its main plant and has booked additional container allocation on the Tuticorin-Brazil service through the end of 2028.

Timeline of key events

  1. 17 Aug 2026
    Order surge begins

    Buyers in Brazil start dual-sourcing; first large repeat orders land.

  2. 29 Aug 2026
    Freight peaks

    Container rates on the Tuticorin route reach their highest level in 18 months.

  3. 10 Sep 2026
    Support extended

    Interest-equalisation benefit renewed for exporters for 12 months.

  4. 22 Sep 2026
    Record quarter

    Shipments reach $4.5 billion, the strongest print since 2022.

  5. 4 Oct 2026
    Buyer-seller meet

    Delegation of 1,285 firms travels to Brazil for trade-show week.

Tariff structures are shaping the mix of exports. Under the current schedule, finished goods face a duty of 9.2% in Brazil, while intermediate inputs enter at a reduced rate, which has encouraged Indian firms to ship semi-finished lots for final processing near the customer. That shift supports volume but dilutes unit value.

Expert commentary

“Every month shaved off the payment cycle is worth more to a mid-size exporter than a point of duty relief.”

PN
Priya Nambiar
Policy Editor, IGEN News

“Buyers are paying a premium for certainty. Suppliers who can document, deliver and communicate will capture it.”

HS
Harpreet Sandhu
Chief Economist, Northbridge Capital

“The risk I would watch is a sudden policy move in Brazil. Everything else can be hedged or absorbed.”

SK
Sanjay Kulkarni
Banking & Trade Finance Editor, IGEN News

Outlook for the next four quarters

Government support is arriving in pieces. The commerce ministry has extended interest-equalisation benefits for another year and approved $68 million for market-access initiatives, including buyer-seller meets in Brazil. Exporters say the funds help but are less valuable than faster refunds of duties and taxes, which still take about 40 days.

What it means for you

Exporters

Lock annual freight contracts, hedge half of currency exposure and invest in batch-level traceability before tender season.

Importers in Brazil

Dual-source with Indian suppliers but verify certification status and ask for sample audits before volume commitments.

Trade-finance providers

Expect demand for invoice discounting and credit insurance to grow; price risk by buyer, not by corridor.

Freight forwarders

Offer fixed-rate allocations on the Tuticorin lane and invest in electronic documentation to cut holds.

Companies and leaders in this story

Infosys Hindalco Industries JSW Steel Havells India Rakesh Bhargava Nikhil Kamath

Frequently asked questions

refined copper lead, followed by engineering goods and processed inputs; together they account for roughly half of the quarter's increase.

Sources

  1. Port authority statistics: Container volumes, dwell times and berth productivity
  2. UN Comtrade: Bilateral trade flows by HS code
  3. Central Board of Indirect Taxes & Customs: Port-level clearance and dwell data
  4. Company filings and earnings calls: Disclosures on order books and capex

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#Ayush&HerbalMedicine#Trade#Exports#TradeCorridor#CustomsData#Brazil
IQ
Written by

Imran Qureshi

Gulf & West Asia Bureau Chief, IGEN News

Based in Dubai; covers the India-GCC corridor, energy trade and sovereign investment flows.

Source & Editorial Attribution

Ministry of Ayush · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Ayush and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
A
Ankit Sharma
38m ago

The point about documentation holds true on the ground. Our forwarder has already seen holds from template mismatches.

S
Smita Verma
2h ago

Useful numbers. Would love to see the same breakdown for smaller units, since they carry most of the compliance burden.

F
Faisal Khan
5h ago

Agree with the expert on diversification. Two gateways saved us last quarter.

In this article
  1. 1. Where the growth is coming from
  2. 2. Margins, freight and payment risk
  3. 3. Competition and market access
  4. 4. Outlook for the next four quarters
  5. 5. Discussion (3)

Trending now

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  3. 03$8 billion Investment Wave Reshapes Electronics: Plants, Talent and the Race for Capacity
  4. 04Sun Pharma Commits $3.2 billion to Startups Expansion as Global Customers Seek a Second Source
  5. 05Vietnam Market Brief: Demand, Tariffs and Where Indian Gaming Fits
Topic
S07 · Ayush & Ayurveda & Herbal Medicine

Ministry of Ayush

BrazilUnited Kingdom

More to read

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Back to News FeedAyushWhy Brazil Is Becoming the Fastest-Growing Market for Indian Ayush & Herbal Medicine
TradeS07 · Ayush & Ayurveda & Herbal MedicineFreeSummary

Why Brazil Is Becoming the Fastest-Growing Market for Indian Ayush & Herbal Medicine

Order books for Ayush & Herbal Medicine exporters are the fullest in three years, but margin pressure and certification delays threaten to cap the upside.

IQ
Imran QureshiVERIFIED
Gulf & West Asia Bureau Chief, IGEN News
4 Oct 2026, 16:38 IST5 min read6.3K views

Updated 6 Oct 2026, 21:58 IST

Ayush & Ayurveda & Herbal Medicine: illustrative image for "Why Brazil Is Becoming the Fastest-Growing Market for Indian Ayush & Herbal Medicine"
Pharmaceuticals and healthcare: illustrative image for Ayush & Herbal Medicine coverage. Photo: Unsplash.
123
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Indian Ayush & Herbal Medicine exporters shipped $4.5 billion of goods to Brazil in Q2 FY27, a rise of 12.9% on the same period last year and the strongest quarterly print since 2022. Customs data reviewed by IGEN shows the increase was broad-based, with refined copper accounting for just under a third of the gain.

Services linked to goods trade are growing in parallel. Testing, certification and logistics companies serving the corridor reported double-digit revenue gains, and at least four Indian firms have opened warehouse or light-assembly facilities in Brazil to sit closer to customers and shorten delivery windows to under ten days.

Key takeaways

  • Base case growth of 28.9% annually through 2028, with freight and policy as the main risks.
  • Payment cycles have stretched to roughly 75 days; credit insurance demand is rising.
  • Batch-level traceability is becoming a gate for tender shortlists in Brazil.
  • Exports to Brazil reached $4.5 billion in Q2 FY27, up 12.9% year on year.
  • refined copper contributed nearly a third of the incremental volume.

Where the growth is coming from

Looking ahead, the sector expects continued momentum through Q2 FY27, supported by restocking cycles abroad and a pipeline of government-to-government engagement. The risk case is a sharp rise in container rates or a policy shift in Brazil; the base case is 28.9% annual growth through 2028.

The picture is not uniformly bright. Freight rates on the corridor, though 9.2% below their peak, remain volatile, and several mid-sized exporters say payment cycles have lengthened to 75 days from 55. Trade-finance providers report a pickup in requests for credit insurance and invoice discounting.

By the numbers

Export value
$6.7B
+4.1%
latest quarter
Year-on-year growth
+12.8%
YoY
strongest since 2022
Corridor share
8.7%
+0.9 pts
of sector exports
Avg. transit time
14 days
-5 days
port to port

Buyers in Brazil have spent two years reducing reliance on a single source country, and Indian suppliers have been the principal beneficiary. Procurement managers cite shorter lead times out of Tuticorin, competitive pricing after the rupee's modest depreciation, and a growing base of certified plants as the reasons for switching.

“Buyers are not leaving a supplier, they are building a portfolio. India is now in that portfolio for the first time in many categories.”

Harpreet Sandhu, Chief Economist

Margins, freight and payment risk

Competitors are not standing still. Suppliers in United Kingdom have cut prices aggressively in recent months and are courting the same buyers with long-term agreements. Indian exporters who win on price alone, analysts warn, will find their position tested when currency tailwinds fade.

Quarterly exports to Brazil$ billion
Quarterly exports to BrazilQuarterly exports to Brazil: from 16.9 $ billion in Q1 FY26 to 21.2 $ billion in Q2 FY27; high 21.2 in Q2 FY27, low 16.9 in Q1 FY26.05.310.615.921.216.9Q1 FY2617.1Q2 FY2617.9Q3 FY2618.4Q4 FY2619.6Q1 FY2721.2Q2 FY27

Source: IGEN Intelligence analysis of port authority statistics data. Illustrative mock data.

For smaller exporters, the playbook emerging from the strongest performers is consistent: invest early in certification, lock freight with annual contracts, hedge at least half of currency exposure, and diversify into at least two markets so a single policy change cannot erase a year's margin.

Top destination markets for Indian Ayush & Herbal Medicine exports
DestinationValueYoY changeShare
Japan$3B+20.8%19.1%
Netherlands$1B-3.8%8.2%
Australia$1.3B+8.8%17.7%
United Kingdom$5.8B+19.9%7.1%
South Korea$1.9B+7.5%8.5%
Source: UN Comtrade; IGEN estimates. Figures are illustrative mock data.

Competition and market access

Infosys reported that its Brazil order book has doubled since January and now represents 28.9% of export revenue. The company is adding a second shift at its main plant and has booked additional container allocation on the Tuticorin-Brazil service through the end of 2028.

Timeline of key events

  1. 17 Aug 2026
    Order surge begins

    Buyers in Brazil start dual-sourcing; first large repeat orders land.

  2. 29 Aug 2026
    Freight peaks

    Container rates on the Tuticorin route reach their highest level in 18 months.

  3. 10 Sep 2026
    Support extended

    Interest-equalisation benefit renewed for exporters for 12 months.

  4. 22 Sep 2026
    Record quarter

    Shipments reach $4.5 billion, the strongest print since 2022.

  5. 4 Oct 2026
    Buyer-seller meet

    Delegation of 1,285 firms travels to Brazil for trade-show week.

Tariff structures are shaping the mix of exports. Under the current schedule, finished goods face a duty of 9.2% in Brazil, while intermediate inputs enter at a reduced rate, which has encouraged Indian firms to ship semi-finished lots for final processing near the customer. That shift supports volume but dilutes unit value.

Expert commentary

“Every month shaved off the payment cycle is worth more to a mid-size exporter than a point of duty relief.”

PN
Priya Nambiar
Policy Editor, IGEN News

“Buyers are paying a premium for certainty. Suppliers who can document, deliver and communicate will capture it.”

HS
Harpreet Sandhu
Chief Economist, Northbridge Capital

“The risk I would watch is a sudden policy move in Brazil. Everything else can be hedged or absorbed.”

SK
Sanjay Kulkarni
Banking & Trade Finance Editor, IGEN News

Outlook for the next four quarters

Government support is arriving in pieces. The commerce ministry has extended interest-equalisation benefits for another year and approved $68 million for market-access initiatives, including buyer-seller meets in Brazil. Exporters say the funds help but are less valuable than faster refunds of duties and taxes, which still take about 40 days.

What it means for you

Exporters

Lock annual freight contracts, hedge half of currency exposure and invest in batch-level traceability before tender season.

Importers in Brazil

Dual-source with Indian suppliers but verify certification status and ask for sample audits before volume commitments.

Trade-finance providers

Expect demand for invoice discounting and credit insurance to grow; price risk by buyer, not by corridor.

Freight forwarders

Offer fixed-rate allocations on the Tuticorin lane and invest in electronic documentation to cut holds.

Companies and leaders in this story

Infosys Hindalco Industries JSW Steel Havells India Rakesh Bhargava Nikhil Kamath

Frequently asked questions

refined copper lead, followed by engineering goods and processed inputs; together they account for roughly half of the quarter's increase.

Sources

  1. Port authority statistics: Container volumes, dwell times and berth productivity
  2. UN Comtrade: Bilateral trade flows by HS code
  3. Central Board of Indirect Taxes & Customs: Port-level clearance and dwell data
  4. Company filings and earnings calls: Disclosures on order books and capex

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#Ayush&HerbalMedicine#Trade#Exports#TradeCorridor#CustomsData#Brazil
IQ
Written by

Imran Qureshi

Gulf & West Asia Bureau Chief, IGEN News

Based in Dubai; covers the India-GCC corridor, energy trade and sovereign investment flows.

Source & Editorial Attribution

Ministry of Ayush · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Ayush and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
A
Ankit Sharma
38m ago

The point about documentation holds true on the ground. Our forwarder has already seen holds from template mismatches.

S
Smita Verma
2h ago

Useful numbers. Would love to see the same breakdown for smaller units, since they carry most of the compliance burden.

F
Faisal Khan
5h ago

Agree with the expert on diversification. Two gateways saved us last quarter.

In this article
  1. 1. Where the growth is coming from
  2. 2. Margins, freight and payment risk
  3. 3. Competition and market access
  4. 4. Outlook for the next four quarters
  5. 5. Discussion (3)

Trending now

  1. 01Tata Steel Posts 12.5% Revenue Growth as Atomic Energy Demand Offsets Margin Pressure
  2. 02The Long Read: Data Centres After the Tariff Reset
  3. 03$8 billion Investment Wave Reshapes Electronics: Plants, Talent and the Race for Capacity
  4. 04Sun Pharma Commits $3.2 billion to Startups Expansion as Global Customers Seek a Second Source
  5. 05Vietnam Market Brief: Demand, Tariffs and Where Indian Gaming Fits
Topic
S07 · Ayush & Ayurveda & Herbal Medicine

Ministry of Ayush

BrazilUnited Kingdom

More to read

All headlines →
Industry · Atomic Energy

Tata Steel Posts 12.5% Revenue Growth as Atomic Energy Demand Offsets Margin Pressure

5 min read
Expert · Data Centres

The Long Read: Data Centres After the Tariff Reset

8 min read
Technology · Electronics

$8 billion Investment Wave Reshapes Electronics: Plants, Talent and the Race for Capacity

8 min read
Technology · Startups

Sun Pharma Commits $3.2 billion to Startups Expansion as Global Customers Seek a Second Source

8 min read
Country · Gaming

Vietnam Market Brief: Demand, Tariffs and Where Indian Gaming Fits

8 min read
Expert · Communications

The Long Read: Communications After the Tariff Reset

9 min read