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Back to News FeedAyushReading Vietnam's Policy Signals: What They Mean for Indian Exporters
TradeS07 · Ayush & Ayurveda & Herbal MedicineFreeSummary

Reading Vietnam's Policy Signals: What They Mean for Indian Exporters

A market of rising consumer spending and shifting supplier preferences, Vietnam is becoming a priority destination for Indian firms in Ayush & Herbal Medicine.

IQ
Imran QureshiVERIFIED
Gulf & West Asia Bureau Chief, IGEN News
13 Oct 2026, 16:30 IST5 min read8.4K views

Updated 15 Oct 2026, 21:50 IST

Ayush & Ayurveda & Herbal Medicine: illustrative image for "Reading Vietnam's Policy Signals: What They Mean for Indian Exporters"
Pharmaceuticals and healthcare: illustrative image for Ayush & Herbal Medicine coverage. Photo: Unsplash.
234
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Bilateral trade between India and Vietnam reached $5.3 billion in the last twelve months, an increase of 18.5% over the prior period, according to commerce ministry data. India's exports accounted for roughly 18.9% of the total, with Ayush & Herbal Medicine, engineering goods and processed foods the leading categories.

Competition for Vietnam's market is intense. Exporters from USA and several Southeast Asian economies enjoy preferential access under existing agreements, which has eroded India's price competitiveness by as much as 9.5% in some tariff lines. The new agreement would level that field.

Key takeaways

  • Draft schedule would phase duties to zero over seven years on about 18.9% of tariff lines.
  • Bilateral trade with Vietnam reached $5.3 billion, up 18.5% year on year.
  • Non-tariff barriers, especially testing queues and labelling, are the main exporter complaint.
  • Services provisions, including professional mobility, remain under negotiation.
  • Cumulative FDI from Vietnam stands at $5.3 billion, concentrated in manufacturing and renewables.

Trade at a glance

Negotiators from both sides concluded a further round of talks this month, covering tariff schedules, rules of origin and mutual recognition of standards. Officials described the discussions as constructive and said text on goods trade is about 70 percent settled, with services and investment provisions still under discussion.

For Indian exporters, the central prize is tariff reduction. Duties on Ayush & Herbal Medicine products entering Vietnam currently average 9.5%, and the draft schedule would phase these to zero over seven years on roughly 18.9% of tariff lines. Sensitive items, including some agricultural and dairy products, remain subject to quota-based arrangements.

By the numbers

Bilateral trade
$32B
+8.7%
bilateral trade, 12 months
YoY growth
12.4%
YoY
growth in two-way trade
FDI stock
$16.9B
cumulative
FDI stock from partner
Avg. tariff today
6.6%
avg duty
on India's key lines today

Non-tariff barriers remain the most frequent complaint. Exporters cite inconsistent labelling rules, long testing queues and divergent sanitary requirements. A joint working group has been tasked with creating a single-window process to cut approval times from an average of 90 days to about 30.

“A level playing field is all most Indian exporters ask for in Vietnam.”

Sanjay Kulkarni, Banking & Trade Finance Editor

Negotiations and tariff outlook

Vietnam is also a growing investor in India. Cumulative foreign direct investment from Vietnam stands at $5.3 billion, concentrated in manufacturing, logistics and renewable energy. Several large announcements are in the pipeline, and a bilateral investment forum in Chennai next quarter is expected to draw 1,968 delegates.

India-Vietnam bilateral trade$ billion
India-Vietnam bilateral tradeIndia-Vietnam bilateral trade: from 31 $ billion in Q1 FY26 to 40.6 $ billion in Q2 FY27; high 40.6 in Q2 FY27, low 31 in Q1 FY26.010.220.330.540.631Q1 FY2632.7Q2 FY2635.9Q3 FY2636.9Q4 FY2638Q1 FY2740.6Q2 FY27

Source: IGEN Intelligence analysis of ministry of commerce & industry data. Illustrative mock data.

Looking ahead, officials anticipate that an early-harvest package could be signed within the fiscal year, with full implementation to follow. If concluded, analysts estimate the agreement could lift bilateral trade by 18.5% annually and add $476 million to Indian exports in the first two years.

Leading categories in India-Vietnam trade
CategoryTrade valueYoYShare of total
Ayush & Herbal Medicine$5.6B+7.3%22.3%
Engineering goods$4B+11.7%5.7%
Processed foods$4.5B+20.6%11.7%
Textiles & apparel$3.6B+2.6%8.8%
Pharmaceuticals$2.8B-1.2%7.6%
Source: Reserve Bank of India; IGEN estimates. Figures are illustrative mock data.

Investment, demand and barriers

Services trade is the other major prong. Indian information-technology and professional-services firms already earn $476 million annually from clients in Vietnam, and negotiators are working on provisions covering short-term professional mobility and recognition of qualifications, a long-standing ask from the industry.

Timeline of key events

  1. 30 Aug 2026
    Talks launched

    Negotiators set scope covering goods, services and investment.

  2. 10 Sep 2026
    Goods text settled

    About 70 percent of the goods chapter agreed.

  3. 21 Sep 2026
    Single-window group formed

    Joint working group begins work on non-tariff barriers.

  4. 2 Oct 2026
    Investment forum

    Bilateral forum in Chennai-hosted delegation week.

  5. 13 Oct 2026
    Early-harvest target

    Signing targeted within the fiscal year.

Business sentiment is positive but cautious. A survey of 1,968 Indian exporters found that 18.9% expect to increase shipments to Vietnam within a year, while a third said they would need support on compliance and finance to do so. Chambers of commerce are organising training workshops.

Expert commentary

“Tariff cuts are the headline. The single window is what actually changes an exporter's year.”

AM
Dr. Arjan Mehta
Chief Analyst, Hardware & Supply Chains, IGEN Intelligence

“The risk I would watch is a sudden policy move in Vietnam. Everything else can be hedged or absorbed.”

SK
Sanjay Kulkarni
Banking & Trade Finance Editor, IGEN News

“The data is clear on direction and less clear on pace. I would plan for slower and be pleasantly surprised.”

KW
Kenji Watanabe
Managing Director, Asia Supply Chains, Pacific Sourcing Group

What to expect next

On the demand side, consumer spending in Vietnam is rising and import patterns are shifting. Retailers there are broadening their supplier base for categories where Indian firms are competitive, including textiles, home goods and pharmaceuticals, and some have opened sourcing offices in India.

What it means for you

Exporters

Map tariff lines to the draft schedule now and start certification for labelling and testing requirements in Vietnam.

Importers

Expect more supplier choice in textiles, home goods and pharmaceuticals; qualify new Indian suppliers early.

Investors

Watch announcements around the investment forum; logistics, renewables and manufacturing are priority areas.

Professionals

Mobility and qualification-recognition provisions may open short-term assignment routes in Vietnam.

Companies and leaders in this story

JSW Steel Adani Ports Asian Paints Larsen & Toubro Dev Malik Amit Chandra

Frequently asked questions

If the early-harvest package is signed this fiscal year, phased reductions begin soon after; full schedules run seven years.

Sources

  1. Ministry of Commerce & Industry: Monthly trade statistics and notifications
  2. Reserve Bank of India: Exchange-rate and trade-credit bulletins
  3. Central Board of Indirect Taxes & Customs: Port-level clearance and dwell data
  4. Company filings and earnings calls: Disclosures on order books and capex

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#Ayush&HerbalMedicine#Country#BilateralTrade#Tariffs#FTA#Vietnam
IQ
Written by

Imran Qureshi

Gulf & West Asia Bureau Chief, IGEN News

Based in Dubai; covers the India-GCC corridor, energy trade and sovereign investment flows.

Source & Editorial Attribution

Ministry of Ayush · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Ayush and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
A
Ankit Sharma
38m ago

The point about documentation holds true on the ground. Our forwarder has already seen holds from template mismatches.

D
Deepa Nair
2h ago

Any word on how this plays out for services exporters? Would be a good follow-up.

S
Smita Verma
5h ago

Useful numbers. Would love to see the same breakdown for smaller units, since they carry most of the compliance burden.

In this article
  1. 1. Trade at a glance
  2. 2. Negotiations and tariff outlook
  3. 3. Investment, demand and barriers
  4. 4. What to expect next
  5. 5. Discussion (3)

Trending now

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  4. 04FinTech Goes Green: $8.2 billion Pipeline of Clean-Energy Projects Reshapes Cost Curves
  5. 05The Rakesh Bhargava Interview: Why Shipbuilding Needs a Ten-Year View
Topic
S07 · Ayush & Ayurveda & Herbal Medicine

Ministry of Ayush

VietnamUSA

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Back to News FeedAyushReading Vietnam's Policy Signals: What They Mean for Indian Exporters
TradeS07 · Ayush & Ayurveda & Herbal MedicineFreeSummary

Reading Vietnam's Policy Signals: What They Mean for Indian Exporters

A market of rising consumer spending and shifting supplier preferences, Vietnam is becoming a priority destination for Indian firms in Ayush & Herbal Medicine.

IQ
Imran QureshiVERIFIED
Gulf & West Asia Bureau Chief, IGEN News
13 Oct 2026, 16:30 IST5 min read8.4K views

Updated 15 Oct 2026, 21:50 IST

Ayush & Ayurveda & Herbal Medicine: illustrative image for "Reading Vietnam's Policy Signals: What They Mean for Indian Exporters"
Pharmaceuticals and healthcare: illustrative image for Ayush & Herbal Medicine coverage. Photo: Unsplash.
234
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Bilateral trade between India and Vietnam reached $5.3 billion in the last twelve months, an increase of 18.5% over the prior period, according to commerce ministry data. India's exports accounted for roughly 18.9% of the total, with Ayush & Herbal Medicine, engineering goods and processed foods the leading categories.

Competition for Vietnam's market is intense. Exporters from USA and several Southeast Asian economies enjoy preferential access under existing agreements, which has eroded India's price competitiveness by as much as 9.5% in some tariff lines. The new agreement would level that field.

Key takeaways

  • Draft schedule would phase duties to zero over seven years on about 18.9% of tariff lines.
  • Bilateral trade with Vietnam reached $5.3 billion, up 18.5% year on year.
  • Non-tariff barriers, especially testing queues and labelling, are the main exporter complaint.
  • Services provisions, including professional mobility, remain under negotiation.
  • Cumulative FDI from Vietnam stands at $5.3 billion, concentrated in manufacturing and renewables.

Trade at a glance

Negotiators from both sides concluded a further round of talks this month, covering tariff schedules, rules of origin and mutual recognition of standards. Officials described the discussions as constructive and said text on goods trade is about 70 percent settled, with services and investment provisions still under discussion.

For Indian exporters, the central prize is tariff reduction. Duties on Ayush & Herbal Medicine products entering Vietnam currently average 9.5%, and the draft schedule would phase these to zero over seven years on roughly 18.9% of tariff lines. Sensitive items, including some agricultural and dairy products, remain subject to quota-based arrangements.

By the numbers

Bilateral trade
$32B
+8.7%
bilateral trade, 12 months
YoY growth
12.4%
YoY
growth in two-way trade
FDI stock
$16.9B
cumulative
FDI stock from partner
Avg. tariff today
6.6%
avg duty
on India's key lines today

Non-tariff barriers remain the most frequent complaint. Exporters cite inconsistent labelling rules, long testing queues and divergent sanitary requirements. A joint working group has been tasked with creating a single-window process to cut approval times from an average of 90 days to about 30.

“A level playing field is all most Indian exporters ask for in Vietnam.”

Sanjay Kulkarni, Banking & Trade Finance Editor

Negotiations and tariff outlook

Vietnam is also a growing investor in India. Cumulative foreign direct investment from Vietnam stands at $5.3 billion, concentrated in manufacturing, logistics and renewable energy. Several large announcements are in the pipeline, and a bilateral investment forum in Chennai next quarter is expected to draw 1,968 delegates.

India-Vietnam bilateral trade$ billion
India-Vietnam bilateral tradeIndia-Vietnam bilateral trade: from 31 $ billion in Q1 FY26 to 40.6 $ billion in Q2 FY27; high 40.6 in Q2 FY27, low 31 in Q1 FY26.010.220.330.540.631Q1 FY2632.7Q2 FY2635.9Q3 FY2636.9Q4 FY2638Q1 FY2740.6Q2 FY27

Source: IGEN Intelligence analysis of ministry of commerce & industry data. Illustrative mock data.

Looking ahead, officials anticipate that an early-harvest package could be signed within the fiscal year, with full implementation to follow. If concluded, analysts estimate the agreement could lift bilateral trade by 18.5% annually and add $476 million to Indian exports in the first two years.

Leading categories in India-Vietnam trade
CategoryTrade valueYoYShare of total
Ayush & Herbal Medicine$5.6B+7.3%22.3%
Engineering goods$4B+11.7%5.7%
Processed foods$4.5B+20.6%11.7%
Textiles & apparel$3.6B+2.6%8.8%
Pharmaceuticals$2.8B-1.2%7.6%
Source: Reserve Bank of India; IGEN estimates. Figures are illustrative mock data.

Investment, demand and barriers

Services trade is the other major prong. Indian information-technology and professional-services firms already earn $476 million annually from clients in Vietnam, and negotiators are working on provisions covering short-term professional mobility and recognition of qualifications, a long-standing ask from the industry.

Timeline of key events

  1. 30 Aug 2026
    Talks launched

    Negotiators set scope covering goods, services and investment.

  2. 10 Sep 2026
    Goods text settled

    About 70 percent of the goods chapter agreed.

  3. 21 Sep 2026
    Single-window group formed

    Joint working group begins work on non-tariff barriers.

  4. 2 Oct 2026
    Investment forum

    Bilateral forum in Chennai-hosted delegation week.

  5. 13 Oct 2026
    Early-harvest target

    Signing targeted within the fiscal year.

Business sentiment is positive but cautious. A survey of 1,968 Indian exporters found that 18.9% expect to increase shipments to Vietnam within a year, while a third said they would need support on compliance and finance to do so. Chambers of commerce are organising training workshops.

Expert commentary

“Tariff cuts are the headline. The single window is what actually changes an exporter's year.”

AM
Dr. Arjan Mehta
Chief Analyst, Hardware & Supply Chains, IGEN Intelligence

“The risk I would watch is a sudden policy move in Vietnam. Everything else can be hedged or absorbed.”

SK
Sanjay Kulkarni
Banking & Trade Finance Editor, IGEN News

“The data is clear on direction and less clear on pace. I would plan for slower and be pleasantly surprised.”

KW
Kenji Watanabe
Managing Director, Asia Supply Chains, Pacific Sourcing Group

What to expect next

On the demand side, consumer spending in Vietnam is rising and import patterns are shifting. Retailers there are broadening their supplier base for categories where Indian firms are competitive, including textiles, home goods and pharmaceuticals, and some have opened sourcing offices in India.

What it means for you

Exporters

Map tariff lines to the draft schedule now and start certification for labelling and testing requirements in Vietnam.

Importers

Expect more supplier choice in textiles, home goods and pharmaceuticals; qualify new Indian suppliers early.

Investors

Watch announcements around the investment forum; logistics, renewables and manufacturing are priority areas.

Professionals

Mobility and qualification-recognition provisions may open short-term assignment routes in Vietnam.

Companies and leaders in this story

JSW Steel Adani Ports Asian Paints Larsen & Toubro Dev Malik Amit Chandra

Frequently asked questions

If the early-harvest package is signed this fiscal year, phased reductions begin soon after; full schedules run seven years.

Sources

  1. Ministry of Commerce & Industry: Monthly trade statistics and notifications
  2. Reserve Bank of India: Exchange-rate and trade-credit bulletins
  3. Central Board of Indirect Taxes & Customs: Port-level clearance and dwell data
  4. Company filings and earnings calls: Disclosures on order books and capex

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#Ayush&HerbalMedicine#Country#BilateralTrade#Tariffs#FTA#Vietnam
IQ
Written by

Imran Qureshi

Gulf & West Asia Bureau Chief, IGEN News

Based in Dubai; covers the India-GCC corridor, energy trade and sovereign investment flows.

Source & Editorial Attribution

Ministry of Ayush · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Ayush and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
A
Ankit Sharma
38m ago

The point about documentation holds true on the ground. Our forwarder has already seen holds from template mismatches.

D
Deepa Nair
2h ago

Any word on how this plays out for services exporters? Would be a good follow-up.

S
Smita Verma
5h ago

Useful numbers. Would love to see the same breakdown for smaller units, since they carry most of the compliance burden.

In this article
  1. 1. Trade at a glance
  2. 2. Negotiations and tariff outlook
  3. 3. Investment, demand and barriers
  4. 4. What to expect next
  5. 5. Discussion (3)

Trending now

  1. 01India and Brazil: Bilateral Trade Reaches $6.6 billion as Talks Enter Final Stretch
  2. 02Larsen & Toubro Posts 17.2% Revenue Growth as Semiconductors Demand Offsets Margin Pressure
  3. 03Inside the Power Policy Reset: Winners, Losers and the 30-Day Countdown
  4. 04FinTech Goes Green: $8.2 billion Pipeline of Clean-Energy Projects Reshapes Cost Curves
  5. 05The Rakesh Bhargava Interview: Why Shipbuilding Needs a Ten-Year View
Topic
S07 · Ayush & Ayurveda & Herbal Medicine

Ministry of Ayush

VietnamUSA

More to read

All headlines →
Country · Defence

India and Brazil: Bilateral Trade Reaches $6.6 billion as Talks Enter Final Stretch

6 min read
Industry · Semiconductors

Larsen & Toubro Posts 17.2% Revenue Growth as Semiconductors Demand Offsets Margin Pressure

6 min read
Policy · Power

Inside the Power Policy Reset: Winners, Losers and the 30-Day Countdown

8 min read
Sector · FinTech

FinTech Goes Green: $8.2 billion Pipeline of Clean-Energy Projects Reshapes Cost Curves

4 min read
Leader · Shipbuilding

The Rakesh Bhargava Interview: Why Shipbuilding Needs a Ten-Year View

10 min read
Technology · Petrochemicals

$8.3 billion Investment Wave Reshapes Petrochemicals: Plants, Talent and the Race for Capacity

8 min read