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Back to News FeedInformation and BroadcastingWhy Japan Is Becoming the Fastest-Growing Market for Indian Information and Broadcasting
TradeS35 · Information and BroadcastingFreeSummary

Why Japan Is Becoming the Fastest-Growing Market for Indian Information and Broadcasting

Outbound shipments to Japan reached $9.7 billion in the latest quarter, with specialty steel leading the gains as importers rebalance supplier portfolios.

MI
Meera IyerVERIFIED
Senior Trade Correspondent, IGEN News
20 Oct 2026, 11:24 IST8 min read1.1K views

Updated 21 Oct 2026, 16:44 IST

Information and Broadcasting: illustrative image for "Why Japan Is Becoming the Fastest-Growing Market for Indian Information and Broadcasting"
Software, AI and digital technology: illustrative image for Information and Broadcasting coverage. Photo: Unsplash.
251
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Indian Information and Broadcasting exporters shipped $9.7 billion of goods to Japan in Q3 FY27, a rise of 12.6% on the same period last year and the strongest quarterly print since 2022. Customs data reviewed by IGEN shows the increase was broad-based, with specialty steel accounting for just under a third of the gain.

Tariff structures are shaping the mix of exports. Under the current schedule, finished goods face a duty of 9.3% in Japan, while intermediate inputs enter at a reduced rate, which has encouraged Indian firms to ship semi-finished lots for final processing near the customer. That shift supports volume but dilutes unit value.

Key takeaways

  • Exports to Japan reached $9.7 billion in Q3 FY27, up 12.6% year on year.
  • Payment cycles have stretched to roughly 75 days; credit insurance demand is rising.
  • specialty steel contributed nearly a third of the incremental volume.
  • Interest-equalisation support extended; duty refund delays remain a pain point.
  • Base case growth of 13.6% annually through 2029, with freight and policy as the main risks.

Where the growth is coming from

The picture is not uniformly bright. Freight rates on the corridor, though 9.3% below their peak, remain volatile, and several mid-sized exporters say payment cycles have lengthened to 75 days from 55. Trade-finance providers report a pickup in requests for credit insurance and invoice discounting.

Buyers in Japan have spent two years reducing reliance on a single source country, and Indian suppliers have been the principal beneficiary. Procurement managers cite shorter lead times out of Cochin, competitive pricing after the rupee's modest depreciation, and a growing base of certified plants as the reasons for switching.

By the numbers

Export value
$5.4B
+16.6%
latest quarter
Year-on-year growth
+10.2%
YoY
strongest since 2022
Corridor share
12.2%
+0.5 pts
of sector exports
Avg. transit time
14 days
-2 days
port to port

Services linked to goods trade are growing in parallel. Testing, certification and logistics companies serving the corridor reported double-digit revenue gains, and at least four Indian firms have opened warehouse or light-assembly facilities in Japan to sit closer to customers and shorten delivery windows to under ten days.

“The risk is complacency. Price wins the first order; certification and delivery win the fifth.”

Divya Menon, Partner, Customs & Trade Law

Margins, freight and payment risk

Looking ahead, the sector expects continued momentum through Q1 FY27, supported by restocking cycles abroad and a pipeline of government-to-government engagement. The risk case is a sharp rise in container rates or a policy shift in Japan; the base case is 13.6% annual growth through 2029.

Quarterly exports to Japan$ billion
Quarterly exports to JapanQuarterly exports to Japan: from 13.5 $ billion in Q1 FY26 to 16.2 $ billion in Q2 FY27; high 16.2 in Q2 FY27, low 13.5 in Q1 FY26.048.112.116.213.5Q1 FY2614.6Q2 FY2614.8Q3 FY2615.2Q4 FY2615.8Q1 FY2716.2Q2 FY27

Source: IGEN Intelligence analysis of industry association surveys data. Illustrative mock data.

Titan Company reported that its Japan order book has doubled since January and now represents 13.6% of export revenue. The company is adding a second shift at its main plant and has booked additional container allocation on the Cochin-Japan service through the end of 2029.

Top destination markets for Indian Information and Broadcasting exports
DestinationValueYoY changeShare
USA$6B+12.4%10.6%
Australia$5.3B-0.5%15.5%
UAE$5.3B+4.4%9.9%
United Kingdom$5.8B+8.5%4.7%
Vietnam$5B+4.3%4%
Source: Ministry of Commerce & Industry; IGEN estimates. Figures are illustrative mock data.

Competition and market access

Government support is arriving in pieces. The commerce ministry has extended interest-equalisation benefits for another year and approved $439 million for market-access initiatives, including buyer-seller meets in Japan. Exporters say the funds help but are less valuable than faster refunds of duties and taxes, which still take about 40 days.

Timeline of key events

  1. 22 Sep 2026
    Order surge begins

    Buyers in Japan start dual-sourcing; first large repeat orders land.

  2. 29 Sep 2026
    Freight peaks

    Container rates on the Cochin route reach their highest level in 18 months.

  3. 6 Oct 2026
    Support extended

    Interest-equalisation benefit renewed for exporters for 12 months.

  4. 13 Oct 2026
    Record quarter

    Shipments reach $9.7 billion, the strongest print since 2022.

  5. 20 Oct 2026
    Buyer-seller meet

    Delegation of 1,853 firms travels to Japan for trade-show week.

For smaller exporters, the playbook emerging from the strongest performers is consistent: invest early in certification, lock freight with annual contracts, hedge at least half of currency exposure, and diversify into at least two markets so a single policy change cannot erase a year's margin.

Expert commentary

“Every month shaved off the payment cycle is worth more to a mid-size exporter than a point of duty relief.”

FS
Dr. Farah Siddiqui
Economist, Trade & Development, Centre for Trade Studies

“Buyers are paying a premium for certainty. Suppliers who can document, deliver and communicate will capture it.”

DM
Divya Menon
Partner, Customs & Trade Law, Menon & Partners

“For Information and Broadcasting, the margin of safety is in diversification: two markets, two gateways and two sources of finance.”

KW
Kenji Watanabe
Managing Director, Asia Supply Chains, Pacific Sourcing Group

Outlook for the next four quarters

Competitors are not standing still. Suppliers in Netherlands have cut prices aggressively in recent months and are courting the same buyers with long-term agreements. Indian exporters who win on price alone, analysts warn, will find their position tested when currency tailwinds fade.

What it means for you

Exporters

Lock annual freight contracts, hedge half of currency exposure and invest in batch-level traceability before tender season.

Importers in Japan

Dual-source with Indian suppliers but verify certification status and ask for sample audits before volume commitments.

Trade-finance providers

Expect demand for invoice discounting and credit insurance to grow; price risk by buyer, not by corridor.

Freight forwarders

Offer fixed-rate allocations on the Cochin lane and invest in electronic documentation to cut holds.

Companies and leaders in this story

Titan Company Infosys Asian Paints Mahindra Group Dev Malik Shalini Rao

Frequently asked questions

specialty steel lead, followed by engineering goods and processed inputs; together they account for roughly half of the quarter's increase.

Sources

  1. Industry association surveys: Member-level compliance and sentiment data
  2. Ministry of Commerce & Industry: Monthly trade statistics and notifications
  3. Central Board of Indirect Taxes & Customs: Port-level clearance and dwell data
  4. IGEN Intelligence database: Proprietary tracker of announced projects

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#InformationandBroadcasting#Trade#Exports#TradeCorridor#CustomsData#Japan
MI
Written by

Meera Iyer

Senior Trade Correspondent, IGEN News

Covers bilateral trade corridors, customs reform and export finance. Previously a commodities desk reporter in Mumbai.

Source & Editorial Attribution

Ministry of Information & Broadcasting · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Information and Broadcasting and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
S
Smita Verma
38m ago

Useful numbers. Would love to see the same breakdown for smaller units, since they carry most of the compliance burden.

F
Faisal Khan
2h ago

Agree with the expert on diversification. Two gateways saved us last quarter.

D
Deepa Nair
5h ago

Any word on how this plays out for services exporters? Would be a good follow-up.

In this article
  1. 1. Where the growth is coming from
  2. 2. Margins, freight and payment risk
  3. 3. Competition and market access
  4. 4. Outlook for the next four quarters
  5. 5. Discussion (3)

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  3. 03India and Brazil: Bilateral Trade Reaches $6.6 billion as Talks Enter Final Stretch
  4. 04Exporters of specialty steel Chase Netherlands Demand as Freight Costs Ease
  5. 05Rewiring the Banking Supply Chain: $3.4 billion of Capacity Moves Closer to the Customer
Topic
S35 · Information and Broadcasting

Ministry of Information & Broadcasting

JapanNetherlands

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Back to News FeedInformation and BroadcastingWhy Japan Is Becoming the Fastest-Growing Market for Indian Information and Broadcasting
TradeS35 · Information and BroadcastingFreeSummary

Why Japan Is Becoming the Fastest-Growing Market for Indian Information and Broadcasting

Outbound shipments to Japan reached $9.7 billion in the latest quarter, with specialty steel leading the gains as importers rebalance supplier portfolios.

MI
Meera IyerVERIFIED
Senior Trade Correspondent, IGEN News
20 Oct 2026, 11:24 IST8 min read1.1K views

Updated 21 Oct 2026, 16:44 IST

Information and Broadcasting: illustrative image for "Why Japan Is Becoming the Fastest-Growing Market for Indian Information and Broadcasting"
Software, AI and digital technology: illustrative image for Information and Broadcasting coverage. Photo: Unsplash.
251
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Indian Information and Broadcasting exporters shipped $9.7 billion of goods to Japan in Q3 FY27, a rise of 12.6% on the same period last year and the strongest quarterly print since 2022. Customs data reviewed by IGEN shows the increase was broad-based, with specialty steel accounting for just under a third of the gain.

Tariff structures are shaping the mix of exports. Under the current schedule, finished goods face a duty of 9.3% in Japan, while intermediate inputs enter at a reduced rate, which has encouraged Indian firms to ship semi-finished lots for final processing near the customer. That shift supports volume but dilutes unit value.

Key takeaways

  • Exports to Japan reached $9.7 billion in Q3 FY27, up 12.6% year on year.
  • Payment cycles have stretched to roughly 75 days; credit insurance demand is rising.
  • specialty steel contributed nearly a third of the incremental volume.
  • Interest-equalisation support extended; duty refund delays remain a pain point.
  • Base case growth of 13.6% annually through 2029, with freight and policy as the main risks.

Where the growth is coming from

The picture is not uniformly bright. Freight rates on the corridor, though 9.3% below their peak, remain volatile, and several mid-sized exporters say payment cycles have lengthened to 75 days from 55. Trade-finance providers report a pickup in requests for credit insurance and invoice discounting.

Buyers in Japan have spent two years reducing reliance on a single source country, and Indian suppliers have been the principal beneficiary. Procurement managers cite shorter lead times out of Cochin, competitive pricing after the rupee's modest depreciation, and a growing base of certified plants as the reasons for switching.

By the numbers

Export value
$5.4B
+16.6%
latest quarter
Year-on-year growth
+10.2%
YoY
strongest since 2022
Corridor share
12.2%
+0.5 pts
of sector exports
Avg. transit time
14 days
-2 days
port to port

Services linked to goods trade are growing in parallel. Testing, certification and logistics companies serving the corridor reported double-digit revenue gains, and at least four Indian firms have opened warehouse or light-assembly facilities in Japan to sit closer to customers and shorten delivery windows to under ten days.

“The risk is complacency. Price wins the first order; certification and delivery win the fifth.”

Divya Menon, Partner, Customs & Trade Law

Margins, freight and payment risk

Looking ahead, the sector expects continued momentum through Q1 FY27, supported by restocking cycles abroad and a pipeline of government-to-government engagement. The risk case is a sharp rise in container rates or a policy shift in Japan; the base case is 13.6% annual growth through 2029.

Quarterly exports to Japan$ billion
Quarterly exports to JapanQuarterly exports to Japan: from 13.5 $ billion in Q1 FY26 to 16.2 $ billion in Q2 FY27; high 16.2 in Q2 FY27, low 13.5 in Q1 FY26.048.112.116.213.5Q1 FY2614.6Q2 FY2614.8Q3 FY2615.2Q4 FY2615.8Q1 FY2716.2Q2 FY27

Source: IGEN Intelligence analysis of industry association surveys data. Illustrative mock data.

Titan Company reported that its Japan order book has doubled since January and now represents 13.6% of export revenue. The company is adding a second shift at its main plant and has booked additional container allocation on the Cochin-Japan service through the end of 2029.

Top destination markets for Indian Information and Broadcasting exports
DestinationValueYoY changeShare
USA$6B+12.4%10.6%
Australia$5.3B-0.5%15.5%
UAE$5.3B+4.4%9.9%
United Kingdom$5.8B+8.5%4.7%
Vietnam$5B+4.3%4%
Source: Ministry of Commerce & Industry; IGEN estimates. Figures are illustrative mock data.

Competition and market access

Government support is arriving in pieces. The commerce ministry has extended interest-equalisation benefits for another year and approved $439 million for market-access initiatives, including buyer-seller meets in Japan. Exporters say the funds help but are less valuable than faster refunds of duties and taxes, which still take about 40 days.

Timeline of key events

  1. 22 Sep 2026
    Order surge begins

    Buyers in Japan start dual-sourcing; first large repeat orders land.

  2. 29 Sep 2026
    Freight peaks

    Container rates on the Cochin route reach their highest level in 18 months.

  3. 6 Oct 2026
    Support extended

    Interest-equalisation benefit renewed for exporters for 12 months.

  4. 13 Oct 2026
    Record quarter

    Shipments reach $9.7 billion, the strongest print since 2022.

  5. 20 Oct 2026
    Buyer-seller meet

    Delegation of 1,853 firms travels to Japan for trade-show week.

For smaller exporters, the playbook emerging from the strongest performers is consistent: invest early in certification, lock freight with annual contracts, hedge at least half of currency exposure, and diversify into at least two markets so a single policy change cannot erase a year's margin.

Expert commentary

“Every month shaved off the payment cycle is worth more to a mid-size exporter than a point of duty relief.”

FS
Dr. Farah Siddiqui
Economist, Trade & Development, Centre for Trade Studies

“Buyers are paying a premium for certainty. Suppliers who can document, deliver and communicate will capture it.”

DM
Divya Menon
Partner, Customs & Trade Law, Menon & Partners

“For Information and Broadcasting, the margin of safety is in diversification: two markets, two gateways and two sources of finance.”

KW
Kenji Watanabe
Managing Director, Asia Supply Chains, Pacific Sourcing Group

Outlook for the next four quarters

Competitors are not standing still. Suppliers in Netherlands have cut prices aggressively in recent months and are courting the same buyers with long-term agreements. Indian exporters who win on price alone, analysts warn, will find their position tested when currency tailwinds fade.

What it means for you

Exporters

Lock annual freight contracts, hedge half of currency exposure and invest in batch-level traceability before tender season.

Importers in Japan

Dual-source with Indian suppliers but verify certification status and ask for sample audits before volume commitments.

Trade-finance providers

Expect demand for invoice discounting and credit insurance to grow; price risk by buyer, not by corridor.

Freight forwarders

Offer fixed-rate allocations on the Cochin lane and invest in electronic documentation to cut holds.

Companies and leaders in this story

Titan Company Infosys Asian Paints Mahindra Group Dev Malik Shalini Rao

Frequently asked questions

specialty steel lead, followed by engineering goods and processed inputs; together they account for roughly half of the quarter's increase.

Sources

  1. Industry association surveys: Member-level compliance and sentiment data
  2. Ministry of Commerce & Industry: Monthly trade statistics and notifications
  3. Central Board of Indirect Taxes & Customs: Port-level clearance and dwell data
  4. IGEN Intelligence database: Proprietary tracker of announced projects

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#InformationandBroadcasting#Trade#Exports#TradeCorridor#CustomsData#Japan
MI
Written by

Meera Iyer

Senior Trade Correspondent, IGEN News

Covers bilateral trade corridors, customs reform and export finance. Previously a commodities desk reporter in Mumbai.

Source & Editorial Attribution

Ministry of Information & Broadcasting · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Information and Broadcasting and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
S
Smita Verma
38m ago

Useful numbers. Would love to see the same breakdown for smaller units, since they carry most of the compliance burden.

F
Faisal Khan
2h ago

Agree with the expert on diversification. Two gateways saved us last quarter.

D
Deepa Nair
5h ago

Any word on how this plays out for services exporters? Would be a good follow-up.

In this article
  1. 1. Where the growth is coming from
  2. 2. Margins, freight and payment risk
  3. 3. Competition and market access
  4. 4. Outlook for the next four quarters
  5. 5. Discussion (3)

Trending now

  1. 01The Amit Chandra Interview: Why Banking Needs a Ten-Year View
  2. 02Green Hydrogen to Grid Storage: Inside the Biotechnology Transition Investments
  3. 03India and Brazil: Bilateral Trade Reaches $6.6 billion as Talks Enter Final Stretch
  4. 04Exporters of specialty steel Chase Netherlands Demand as Freight Costs Ease
  5. 05Rewiring the Banking Supply Chain: $3.4 billion of Capacity Moves Closer to the Customer
Topic
S35 · Information and Broadcasting

Ministry of Information & Broadcasting

JapanNetherlands

More to read

All headlines →
Leader · Banking

The Amit Chandra Interview: Why Banking Needs a Ten-Year View

9 min read
Industry · Biotechnology

Green Hydrogen to Grid Storage: Inside the Biotechnology Transition Investments

5 min read
Country · Defence

India and Brazil: Bilateral Trade Reaches $6.6 billion as Talks Enter Final Stretch

6 min read
Country · Textiles

Exporters of specialty steel Chase Netherlands Demand as Freight Costs Ease

6 min read
Trade · Banking

Rewiring the Banking Supply Chain: $3.4 billion of Capacity Moves Closer to the Customer

7 min read
Expert · Data Centres

The Long Read: Data Centres After the Tariff Reset

8 min read