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Back to News FeedTourismIndonesia Market Brief: Demand, Tariffs and Where Indian Tourism Fits
TradeS58 · TourismFreeSummary

Indonesia Market Brief: Demand, Tariffs and Where Indian Tourism Fits

A market of rising consumer spending and shifting supplier preferences, Indonesia is becoming a priority destination for Indian firms in Tourism.

FS
Dr. Farah SiddiquiVERIFIED
Economist, Trade & Development, Centre for Trade Studies
18 Oct 2026, 06:39 IST9 min read7.3K views

Updated 18 Oct 2026, 11:59 IST

Tourism: illustrative image for "Indonesia Market Brief: Demand, Tariffs and Where Indian Tourism Fits"
Global cities and diplomacy: illustrative image for Tourism coverage. Photo: Unsplash.
193
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Bilateral trade between India and Indonesia reached $8.1 billion in the last twelve months, an increase of 4.4% over the prior period, according to commerce ministry data. India's exports accounted for roughly 17.1% of the total, with Tourism, engineering goods and processed foods the leading categories.

Business sentiment is positive but cautious. A survey of 1,841 Indian exporters found that 17.1% expect to increase shipments to Indonesia within a year, while a third said they would need support on compliance and finance to do so. Chambers of commerce are organising training workshops.

Key takeaways

  • Draft schedule would phase duties to zero over seven years on about 17.1% of tariff lines.
  • Services provisions, including professional mobility, remain under negotiation.
  • Bilateral trade with Indonesia reached $8.1 billion, up 4.4% year on year.
  • Cumulative FDI from Indonesia stands at $8.1 billion, concentrated in manufacturing and renewables.
  • An early-harvest package could be signed within the fiscal year.

Trade at a glance

For Indian exporters, the central prize is tariff reduction. Duties on Tourism products entering Indonesia currently average 7.6%, and the draft schedule would phase these to zero over seven years on roughly 17.1% of tariff lines. Sensitive items, including some agricultural and dairy products, remain subject to quota-based arrangements.

Indonesia is also a growing investor in India. Cumulative foreign direct investment from Indonesia stands at $8.1 billion, concentrated in manufacturing, logistics and renewable energy. Several large announcements are in the pipeline, and a bilateral investment forum in Visakhapatnam next quarter is expected to draw 1,841 delegates.

By the numbers

Bilateral trade
$23.9B
+14.7%
bilateral trade, 12 months
YoY growth
11.4%
YoY
growth in two-way trade
FDI stock
$5.9B
cumulative
FDI stock from partner
Avg. tariff today
10.2%
avg duty
on India's key lines today

Looking ahead, officials anticipate that an early-harvest package could be signed within the fiscal year, with full implementation to follow. If concluded, analysts estimate the agreement could lift bilateral trade by 4.4% annually and add $201 million to Indian exports in the first two years.

“Tariff cuts are the headline. The single window is what actually changes an exporter's year.”

Rajiv Khanna, Former Commerce Secretary

Negotiations and tariff outlook

Negotiators from both sides concluded a further round of talks this month, covering tariff schedules, rules of origin and mutual recognition of standards. Officials described the discussions as constructive and said text on goods trade is about 70 percent settled, with services and investment provisions still under discussion.

India-Indonesia bilateral trade$ billion
India-Indonesia bilateral tradeIndia-Indonesia bilateral trade: from 38 $ billion in Q1 FY26 to 50 $ billion in Q2 FY27; high 50 in Q2 FY27, low 38 in Q1 FY26.012.52537.55038Q1 FY2640.6Q2 FY2642.5Q3 FY2645.5Q4 FY2647.8Q1 FY2750Q2 FY27

Source: IGEN Intelligence analysis of central board of indirect taxes & customs data. Illustrative mock data.

On the demand side, consumer spending in Indonesia is rising and import patterns are shifting. Retailers there are broadening their supplier base for categories where Indian firms are competitive, including textiles, home goods and pharmaceuticals, and some have opened sourcing offices in India.

Leading categories in India-Indonesia trade
CategoryTrade valueYoYShare of total
Tourism$3.7B+16.3%25.9%
Engineering goods$5.8B+18.6%21%
Processed foods$1.6B+4.6%20.1%
Textiles & apparel$2.4B-1%7.8%
Pharmaceuticals$2.6B+15.7%14.4%
Source: Industry association surveys; IGEN estimates. Figures are illustrative mock data.

Investment, demand and barriers

Competition for Indonesia's market is intense. Exporters from United Kingdom and several Southeast Asian economies enjoy preferential access under existing agreements, which has eroded India's price competitiveness by as much as 7.6% in some tariff lines. The new agreement would level that field.

Timeline of key events

  1. 31 Aug 2026
    Talks launched

    Negotiators set scope covering goods, services and investment.

  2. 12 Sep 2026
    Goods text settled

    About 70 percent of the goods chapter agreed.

  3. 24 Sep 2026
    Single-window group formed

    Joint working group begins work on non-tariff barriers.

  4. 6 Oct 2026
    Investment forum

    Bilateral forum in Visakhapatnam-hosted delegation week.

  5. 18 Oct 2026
    Early-harvest target

    Signing targeted within the fiscal year.

Non-tariff barriers remain the most frequent complaint. Exporters cite inconsistent labelling rules, long testing queues and divergent sanitary requirements. A joint working group has been tasked with creating a single-window process to cut approval times from an average of 90 days to about 30.

Expert commentary

“A level playing field is all most Indian exporters ask for in Indonesia.”

AM
Dr. Arjan Mehta
Chief Analyst, Hardware & Supply Chains, IGEN Intelligence

“The risk I would watch is a sudden policy move in Indonesia. Everything else can be hedged or absorbed.”

RK
Rajiv Khanna
Former Commerce Secretary, Independent Advisor

“In my conversations with procurement heads, reliability is mentioned three times for every mention of price.”

PN
Priya Nambiar
Policy Editor, IGEN News

What to expect next

Services trade is the other major prong. Indian information-technology and professional-services firms already earn $201 million annually from clients in Indonesia, and negotiators are working on provisions covering short-term professional mobility and recognition of qualifications, a long-standing ask from the industry.

What it means for you

Exporters

Map tariff lines to the draft schedule now and start certification for labelling and testing requirements in Indonesia.

Importers

Expect more supplier choice in textiles, home goods and pharmaceuticals; qualify new Indian suppliers early.

Investors

Watch announcements around the investment forum; logistics, renewables and manufacturing are priority areas.

Professionals

Mobility and qualification-recognition provisions may open short-term assignment routes in Indonesia.

Companies and leaders in this story

Hindalco Industries Reliance Industries Infosys Mahindra Group Rakesh Bhargava Vivek Anand

Frequently asked questions

If the early-harvest package is signed this fiscal year, phased reductions begin soon after; full schedules run seven years.

Sources

  1. Central Board of Indirect Taxes & Customs: Port-level clearance and dwell data
  2. Industry association surveys: Member-level compliance and sentiment data
  3. UN Comtrade: Bilateral trade flows by HS code
  4. Reserve Bank of India: Exchange-rate and trade-credit bulletins

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#Tourism#Country#BilateralTrade#Tariffs#FTA#Indonesia
FS
Written by

Dr. Farah Siddiqui

Economist, Trade & Development, Centre for Trade Studies

Researches export competitiveness, tariff pass-through and services-trade measurement.

Source & Editorial Attribution

Ministry of Tourism · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Tourism and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
A
Ankit Sharma
38m ago

The point about documentation holds true on the ground. Our forwarder has already seen holds from template mismatches.

D
Deepa Nair
2h ago

Any word on how this plays out for services exporters? Would be a good follow-up.

S
Smita Verma
5h ago

Useful numbers. Would love to see the same breakdown for smaller units, since they carry most of the compliance burden.

In this article
  1. 1. Trade at a glance
  2. 2. Negotiations and tariff outlook
  3. 3. Investment, demand and barriers
  4. 4. What to expect next
  5. 5. Discussion (3)

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  4. 04Green Hydrogen to Grid Storage: Inside the Waste Management Transition Investments
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Topic
S58 · Tourism

Ministry of Tourism

IndonesiaUnited Kingdom

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Back to News FeedTourismIndonesia Market Brief: Demand, Tariffs and Where Indian Tourism Fits
TradeS58 · TourismFreeSummary

Indonesia Market Brief: Demand, Tariffs and Where Indian Tourism Fits

A market of rising consumer spending and shifting supplier preferences, Indonesia is becoming a priority destination for Indian firms in Tourism.

FS
Dr. Farah SiddiquiVERIFIED
Economist, Trade & Development, Centre for Trade Studies
18 Oct 2026, 06:39 IST9 min read7.3K views

Updated 18 Oct 2026, 11:59 IST

Tourism: illustrative image for "Indonesia Market Brief: Demand, Tariffs and Where Indian Tourism Fits"
Global cities and diplomacy: illustrative image for Tourism coverage. Photo: Unsplash.
193
3
Sponsored

Trade finance for exporters: invoice discounting in 48 hours (partner content).

Bilateral trade between India and Indonesia reached $8.1 billion in the last twelve months, an increase of 4.4% over the prior period, according to commerce ministry data. India's exports accounted for roughly 17.1% of the total, with Tourism, engineering goods and processed foods the leading categories.

Business sentiment is positive but cautious. A survey of 1,841 Indian exporters found that 17.1% expect to increase shipments to Indonesia within a year, while a third said they would need support on compliance and finance to do so. Chambers of commerce are organising training workshops.

Key takeaways

  • Draft schedule would phase duties to zero over seven years on about 17.1% of tariff lines.
  • Services provisions, including professional mobility, remain under negotiation.
  • Bilateral trade with Indonesia reached $8.1 billion, up 4.4% year on year.
  • Cumulative FDI from Indonesia stands at $8.1 billion, concentrated in manufacturing and renewables.
  • An early-harvest package could be signed within the fiscal year.

Trade at a glance

For Indian exporters, the central prize is tariff reduction. Duties on Tourism products entering Indonesia currently average 7.6%, and the draft schedule would phase these to zero over seven years on roughly 17.1% of tariff lines. Sensitive items, including some agricultural and dairy products, remain subject to quota-based arrangements.

Indonesia is also a growing investor in India. Cumulative foreign direct investment from Indonesia stands at $8.1 billion, concentrated in manufacturing, logistics and renewable energy. Several large announcements are in the pipeline, and a bilateral investment forum in Visakhapatnam next quarter is expected to draw 1,841 delegates.

By the numbers

Bilateral trade
$23.9B
+14.7%
bilateral trade, 12 months
YoY growth
11.4%
YoY
growth in two-way trade
FDI stock
$5.9B
cumulative
FDI stock from partner
Avg. tariff today
10.2%
avg duty
on India's key lines today

Looking ahead, officials anticipate that an early-harvest package could be signed within the fiscal year, with full implementation to follow. If concluded, analysts estimate the agreement could lift bilateral trade by 4.4% annually and add $201 million to Indian exports in the first two years.

“Tariff cuts are the headline. The single window is what actually changes an exporter's year.”

Rajiv Khanna, Former Commerce Secretary

Negotiations and tariff outlook

Negotiators from both sides concluded a further round of talks this month, covering tariff schedules, rules of origin and mutual recognition of standards. Officials described the discussions as constructive and said text on goods trade is about 70 percent settled, with services and investment provisions still under discussion.

India-Indonesia bilateral trade$ billion
India-Indonesia bilateral tradeIndia-Indonesia bilateral trade: from 38 $ billion in Q1 FY26 to 50 $ billion in Q2 FY27; high 50 in Q2 FY27, low 38 in Q1 FY26.012.52537.55038Q1 FY2640.6Q2 FY2642.5Q3 FY2645.5Q4 FY2647.8Q1 FY2750Q2 FY27

Source: IGEN Intelligence analysis of central board of indirect taxes & customs data. Illustrative mock data.

On the demand side, consumer spending in Indonesia is rising and import patterns are shifting. Retailers there are broadening their supplier base for categories where Indian firms are competitive, including textiles, home goods and pharmaceuticals, and some have opened sourcing offices in India.

Leading categories in India-Indonesia trade
CategoryTrade valueYoYShare of total
Tourism$3.7B+16.3%25.9%
Engineering goods$5.8B+18.6%21%
Processed foods$1.6B+4.6%20.1%
Textiles & apparel$2.4B-1%7.8%
Pharmaceuticals$2.6B+15.7%14.4%
Source: Industry association surveys; IGEN estimates. Figures are illustrative mock data.

Investment, demand and barriers

Competition for Indonesia's market is intense. Exporters from United Kingdom and several Southeast Asian economies enjoy preferential access under existing agreements, which has eroded India's price competitiveness by as much as 7.6% in some tariff lines. The new agreement would level that field.

Timeline of key events

  1. 31 Aug 2026
    Talks launched

    Negotiators set scope covering goods, services and investment.

  2. 12 Sep 2026
    Goods text settled

    About 70 percent of the goods chapter agreed.

  3. 24 Sep 2026
    Single-window group formed

    Joint working group begins work on non-tariff barriers.

  4. 6 Oct 2026
    Investment forum

    Bilateral forum in Visakhapatnam-hosted delegation week.

  5. 18 Oct 2026
    Early-harvest target

    Signing targeted within the fiscal year.

Non-tariff barriers remain the most frequent complaint. Exporters cite inconsistent labelling rules, long testing queues and divergent sanitary requirements. A joint working group has been tasked with creating a single-window process to cut approval times from an average of 90 days to about 30.

Expert commentary

“A level playing field is all most Indian exporters ask for in Indonesia.”

AM
Dr. Arjan Mehta
Chief Analyst, Hardware & Supply Chains, IGEN Intelligence

“The risk I would watch is a sudden policy move in Indonesia. Everything else can be hedged or absorbed.”

RK
Rajiv Khanna
Former Commerce Secretary, Independent Advisor

“In my conversations with procurement heads, reliability is mentioned three times for every mention of price.”

PN
Priya Nambiar
Policy Editor, IGEN News

What to expect next

Services trade is the other major prong. Indian information-technology and professional-services firms already earn $201 million annually from clients in Indonesia, and negotiators are working on provisions covering short-term professional mobility and recognition of qualifications, a long-standing ask from the industry.

What it means for you

Exporters

Map tariff lines to the draft schedule now and start certification for labelling and testing requirements in Indonesia.

Importers

Expect more supplier choice in textiles, home goods and pharmaceuticals; qualify new Indian suppliers early.

Investors

Watch announcements around the investment forum; logistics, renewables and manufacturing are priority areas.

Professionals

Mobility and qualification-recognition provisions may open short-term assignment routes in Indonesia.

Companies and leaders in this story

Hindalco Industries Reliance Industries Infosys Mahindra Group Rakesh Bhargava Vivek Anand

Frequently asked questions

If the early-harvest package is signed this fiscal year, phased reductions begin soon after; full schedules run seven years.

Sources

  1. Central Board of Indirect Taxes & Customs: Port-level clearance and dwell data
  2. Industry association surveys: Member-level compliance and sentiment data
  3. UN Comtrade: Bilateral trade flows by HS code
  4. Reserve Bank of India: Exchange-rate and trade-credit bulletins

Mock content for demonstration. Names, figures and quotes are illustrative and not real reporting.

#Tourism#Country#BilateralTrade#Tariffs#FTA#Indonesia
FS
Written by

Dr. Farah Siddiqui

Economist, Trade & Development, Centre for Trade Studies

Researches export competitiveness, tariff pass-through and services-trade measurement.

Source & Editorial Attribution

Ministry of Tourism · IGEN Trade Intelligence

This article is curated and summarized by the IGEN editorial desk. All text is verified from official filings and trade bulletins, rendered strictly in plain text for compliance and clarity. Full text and regulatory updates are archived in the national registry.

Daily briefing

Get stories like this in your inbox

One concise email each morning on trade, policy and markets across Tourism and 49 other sectors.

Discussion (3)

Sort by: Most recent
Log in to comment
A
Ankit Sharma
38m ago

The point about documentation holds true on the ground. Our forwarder has already seen holds from template mismatches.

D
Deepa Nair
2h ago

Any word on how this plays out for services exporters? Would be a good follow-up.

S
Smita Verma
5h ago

Useful numbers. Would love to see the same breakdown for smaller units, since they carry most of the compliance burden.

In this article
  1. 1. Trade at a glance
  2. 2. Negotiations and tariff outlook
  3. 3. Investment, demand and barriers
  4. 4. What to expect next
  5. 5. Discussion (3)

Trending now

  1. 01New Power Incentive Scheme Clears Cabinet With $2 billion Outlay
  2. 02Inside India's Logistics Build-Out: Capex, Bottlenecks and the 2030 Target
  3. 03New Medical Devices Incentive Scheme Clears Cabinet With $6.5 billion Outlay
  4. 04Green Hydrogen to Grid Storage: Inside the Waste Management Transition Investments
  5. 05Exporters of engineering goods Chase Brazil Demand as Freight Costs Ease
Topic
S58 · Tourism

Ministry of Tourism

IndonesiaUnited Kingdom

More to read

All headlines →
Policy · Power

New Power Incentive Scheme Clears Cabinet With $2 billion Outlay

8 min read
Industry · Logistics

Inside India's Logistics Build-Out: Capex, Bottlenecks and the 2030 Target

6 min read
Policy · Medical Devices

New Medical Devices Incentive Scheme Clears Cabinet With $6.5 billion Outlay

4 min read
Sector · Waste Management

Green Hydrogen to Grid Storage: Inside the Waste Management Transition Investments

6 min read
Country · Space

Exporters of engineering goods Chase Brazil Demand as Freight Costs Ease

7 min read
Leader · Chemicals

Leadership Lens: Dev Malik on Talent, Capital and the Next Chemicals Cycle

6 min read